A jack of all trades, Jaclyn serves as a Website Manager for Building Brands Marketing. With more than 20 years of experience fulfilling different roles in the marketing industry, Jaclyn brings to BBM and our clients valuable insight into project management, strategic planning, and problem solving. Originally a graphic and web designer, Jaclyn has a unique ability to envision, plan, and execute client-specific campaigns that perform. As a small business owner herself, Jaclyn understands the needs and obstacles companies face when trying to balance budget with getting new customers in the door. A grad student at UHV, Jaclyn is especially adept at research – research she uses to make sure client’s content, campaigns, and messaging are on target and appropriate for their unique industry and market.
Jaclyn is an alumnus of Texas State Technical College-Waco, Victoria College, and the University of Houston-Victoria where she has earned degrees in Advertising, Design, Art, and Communications. She is currently working on her Masters in Publishing with a concentration in marketing at UHV. Jaclyn owns a construction company with her husband and is known to spend her “days off” getting her hands dirty as part of the crew. When she does get some time off, Jaclyn enjoys travel, cooking, and spending time outdoors with her husband and teenage son. She is also a gym rat and has usually put in a morning workout before arriving at the office.
Jaclyn has been a part of the Victoria community for nearly 30 years and feels a personal connection to, and investment in, local businesses. With ties to public and higher education in the area, Jaclyn has a soft spot for teachers, students, and the organizations that support them. In her previous roles she worked with a number of area businesses and non-profits, many of which she will get to work with again through BBM.
“I am excited to become part of the BBM family and to work with such talented and creative individuals, many of whom I have a long history of successful collaboration with. I look forward to bringing my experience and talents to this new role and to working closely with clients on their overall marketing strategies. I truly believe that successful marketing, as well as overall success, is a team effort. Put me in coach. I’m ready to play.”