Month: August 2019

SEO VS SEM: What Do They Both Mean And Why Does It Matter To You?

If you’re responsible for the sales and marketing at your organization, you have probably heard of both.  Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are two search marketing techniques frequently deployed by most businesses.  Search marketing is a pivotal component to almost any business’ online success this day and age and can be …

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Why Brands Need To Recognize The Value Of A Marketing Consultant

It’s almost 2020. Stressing the importance of digital media marketing is past the point of redundant. The largest online platforms – Google and Facebook – have made their interfaces so simple and user-friendly that even the unsaviest of business owners can set up and manage search engine and social media campaigns. Despite this ease, many …

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