Social Media Marketing
TARGET YOUR AUDIENCE
What Is Social Media Marketing?
Social media marketing is crucial due to its ability to reach a vast and diverse audience efficiently. It enables businesses to engage directly with their customers, boosting brand awareness, driving sales, and enhancing customer relationships. For example, almost four out of five Americans use Facebook alone. People log into social media to find out the latest trends, news and to talk to their loved ones. As a business owner, you want your marketing campaign to be where all of the people are.
By placing advertisements on social media, you can reach potential consumers in an environment where they are more likely to engage. People can interact with your company’s page, chat with your customer service representatives, and like your posts. Unlike traditional advertising, social media marketing is inexpensive to get started.
Types of Social Media
When you use Facebook, you can technically advertise your company for free. Facebook offers paid and organic content. Organic posts are free to publish, but they only reach a select audience. Unlike paid posts, organic posts are only shown to your Facebook fans.
Paid posts can reach any audience you want. You can tailor your ads so that they target specific geographic areas or customer demographics. Because of this, paid ads are an important part of your marketing campaign. There are several types of advertisements you can use on Facebook.
While we concentrate heavily on Facebook advertising, we also offer a full suite of social media advertising, including but not limited to: Instagram, LinkedIn, YouTube, Twitter, Snapchat, and Pinterest.
SOCIAL MEDIA STRATEGY
Social Media Services We Offer
By utilizing data for consumer intent and consumer interest, our consultants
offer social media marketing strategies that can effectively reach your target audience.
Photo AdsA photo ad can be designed with a link, headline and text. A call-to-action button nudges viewers to learn more or to contact your company.
Video AdsShort and long videos are great for engaging your viewers. These videos automatically appear and play in the viewer's news feed.
Carousel AdsCarousel ads have up to 10 photos and videos in a single post. This allows users to easily flip through the photos if they want to learn about your company.
Canvas AdsCanvas ads are designed to be extremely interactive. Made for mobile users, these ads can incorporate content like infographics, images and videos.
Lead Generation AdsFacebook allows you to design campaigns that generate leads. These campaigns encourage people to fill out a form with all of their contact information.
Benefits of Advertising on Social Media Marketing
Design is a huge part of marketing, and we’ve helped many different businesses design their websites that not only look good, but that also deliver results. Take a look at a few of our successful designs created by our team at Building Brands Marketing.