The social conversations on this show skip the vanity metrics. Owners talk about the post formats that generate calls, using their own face as the brand, recruiting techs through short video when job boards went quiet, and what they stopped posting because it did nothing. When a guest says social works, we ask them to open the numbers.
↗ what we ask every guest about this
01
What’s the last job you can trace directly to a post?
02
Have you hired anyone off social? How?
03
Who runs your accounts: you, your office, or a pro?
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If you’d rather post less and book more, the agency behind the show runs social for local service businesses.