Search Engine Optimization
Can Your Customers Find You?
Looking to drive more local business? Building Brands Marketing is Victoria’s premiere in-house SEO team that has helped companies across every industry rank first in Google – beating their competitors and increasing sales.
Did you know 97% of consumers search online for local businesses and services? If you’re not showing up in their search results, then you’re leaving a huge chunk of potential customers – and sales – on the table for your competitors.
Local Search Engine Optimization is the process of optimizing your website to rank first for relevant queries for your business. Whether you’re a brick-and-mortar business with a physical storefront or a service-based business that operates throughout a geographic region, a robust local SEO strategy is essential to growing and maintaining your customer base.
Why Do I Need SEO?
If you’re looking to grow your local business, you must be findable on search engines. In fact, ninety-three percent of all web traffic comes from search engines. So, if consumers can’t find you online, then you’re missing out on ninety-three percent of potential customers.
When people go to Google and type in “shoes” or “accountant” or “wedding planner,” they need an answer, and they’ll probably reach for the lowest hanging fruit, AKA, the first few results. If you’re not occupying at least one of those spots, then it’s extremely unlikely a potential customer will wander onto the second page and find your website.
But there’s a problem – optimizing for Google is HARD. Unless you have a team of strategists, content writers, designers, developers, and data analysis professionals, it might be impossible for you to get the rankings you need to be found by customers.
That’s where an SEO agency comes in handy. Building Brands Marketing has a reputation throughout the Crossroads for being the best SEO professionals around. We know SEO inside and out, and we customize our work to fit your needs to get you the fastest results possible.
Your website can be informative to your potential clients with a strong SEO focus and pop up high in results for potential customers – increasing brand recognition, traffic, and sales.
What We Offer
Work With Marketing Experts
We can identify your areas of opportunity and get
you on the growth track
Website AuditWe start by reviewing your current website. In order to rank, your website must be fast, organized, and answer your visitor’s questions. We’ll check for things like low-quality content, what’s causing your visitors to leave your website and any structural problems that might confuse Google.
Keyword StrategyIf you've come this far with your business, you probably have a good idea of what keywords you'll want to appear for. So, we'll work with you to determine a list of keywords your potential customers are most likely to search for. However, not every keyword is a good keyword. So, we'll also consider competitor and industry data to determine the best keywords to target first to get the quickest traction.
SEO-Friendly ContentKeyword-rich web pages and blogs are a core component of SEO. Based on your current content, we'll analyze your keyword list and write fresh, SEO, and conversion-optimized content to increase your relevancy for certain search phrases.
Link Building StrategyLinks from other websites can both help and hurt you. Irrelevant links from spammy websites will actually hurt your chances of ranking. So, we start by reviewing your current backlinks and disavowing any harmful links that may be killing your possibility of ranking. Then we find industry-relevant, high-authoritative websites to receive links back from. Think of a backlink as a recommendation. The more high-quality recommendations you have, the more likely Google is to show you to searchers.
Technical SEOTechnical SEO is all about your website's structure, security, and performance. Our in-house developers will scan your website for any issues so that your website is easily crawled and indexed by Google.
GMB OptimizationThere are two primary ranking spots for local searches - the regular search results and the local 3-pack. The local SEO 3-pack is a group of three Google My Business listings that are shown first for keywords like "near me" or "near [Location]." Your Google My Business is basically your new homepage for Google. It includes your address, phone number, list of products, and is key to ranking in the local SEO 3-pack. Our team optimizes your listing to give a memorable first impression while also catering to Google's search algorithm so that this critical information is readily available to potential customers.
Why We’re Not Your Typical SEO Agency
Frequently Asked Question
SEO is like going to the gym to build muscle. It takes time, and often the results of today’s workout do not immediately show. How fast your rankings increase depends on hundreds of closely guarded metrics put out by our Google overlords.
There are two key differences between SEO and PPC (Pay Per Click). Firstly, paid ads appear at the top of the page above organic results. Secondly, website traffic from organic rankings (via SEO) is free, while PPC costs money every time someone clicks.
A well-rounded Search Engine Marketing strategy will include both SEO and PPC to ensure the highest number of leads for the lowest cost.