The podcast for home service owners who are building something.

Plumbers, HVAC operators, roofers, electricians, pest control owners. How they started, what nearly broke them, and what actually booked the work. Hosted by Robert Royer, an owner talking to owners. New episodes weekly.

Episode 1

Ark Roofer

Luke Secora / Home Service Heavyweights

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Episode 2

Marketing Mastery for Service-Based Businesses

Adam Williams / Building Brands Podcast

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Latest Episode

Taking Advantage Of A Gap In The Market

Elijah Muhm / Home Service Heavyweights

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Explore The Topics
Owners Actually Ask About

THE HOST

Meet Robert Royer

Robert Royer spent a decade running marketing for home service companies, owns businesses in the trades himself, and exited a trade services company along the way. He co-created the Brand-to-Booked™ system. Which means when a guest talks about payroll weeks, callback rates, or a truck wrap that finally paid off, he’s been on that side of the table.

100+ EPISODES DEEP

The show has run more than one hundred episodes since it started inside a Texas agency in 2018. It grew up interviewing attorneys, insurance leaders, and service business owners. Now it does one thing: home services, the whole show, every week

TEAM BEHIND SHOW

The show is free and it always will be. If you’d rather have the marketing done for you, Motivent Marketing is the local service business agency behind this podcast, built by people who own businesses in the trades.

own a home service business with a story worth telling?

The Building Brands Podcast is your go-to resource for expert branding and marketing insights, packed into engaging and actionable episodes. Whether you’re an entrepreneur, a marketer, or a business leader, our in-depth conversations with industry experts will help sharpen your brand-building skills—on your schedule.