Agency of Record Services Case Study
Agency of Record Services Case Study
Gastro Health & Nutrition is a gastroenterologist practice based in Victoria, TX, and Katy, TX. The practice’s previous marketing company built a website with duplicate content that hindered their website from ranking. As a result, they sought the services of a new marketing company to improve their online presence.
Summary
Gastro Health & Nutrition, a gastroenterologist practice based in Victoria and Katy, Texas, faced challenges with their online presence due to duplicate content on their website. To overcome this challenge and achieve top rankings on Google SERP and Local 3 Pack results, they hired a new marketing company that implemented a comprehensive strategy including website design, search engine optimization, Google Ads, branding, and media placement. The marketing efforts resulted in Gastro Health & Nutrition achieving top 3 search results for all target search terms within the first year, outranking established practices in the area. Today, Gastro Health & Nutrition is one of the largest GI firms in the Greater West Houston Area, with multiple additional providers. The success of the marketing efforts also led to the practice owner launching several additional businesses with the marketing company as the Agency of Record. The case study highlights the effectiveness of a comprehensive digital marketing strategy for achieving business growth and success.
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How We Did It
Developed a Comprehensive Strategy
Our marketing company developed a comprehensive strategy that included website design with strong user experience, search engine optimization, Google Ads, branding, and media placement. We started by creating a new website that was optimized for search engines and provided a seamless user experience. We also implemented local SEO strategies, including Google My Business optimization, citation building, and local content development, to improve their visibility in local search results.
Launched an Advertising Campaign
We also launched Google Ads campaigns to reach potential patients actively searching for gastroenterologists in their area. Our branding efforts included creating a consistent brand identity across all marketing channels, including social media, email marketing, and advertising.
To increase the practice’s media exposure, we secured media placements in local newspapers, magazines, and online publications, highlighting their expertise in gastroenterology.
A New Website
As was mentioned above, the practice’s former site was built with unoriginal content, which led it to rank exceptionally low in search results, meaning it was not seen by the number of users it should have been.
The new website was built to improve the number of unique users visiting the website by creating unique content and providing Search Engine Optimization (SEO). Once the site had been created and its new content added, it became very clear through multiple analyses that Gastro Health and Nutrition would become the practice to beat, despite its relative recent creation in relation to the other established practices in the area.
Results
Within 60 days of implementing our strategy, Gastro Health & Nutrition achieved its target goal of top 3 positioning on Google SERP and Local 3 Pack results. The practice’s new location in Katy also achieved top 3 search results for all of its target search terms within the first year, outranking established practices that had been in the area for over a decade.
Today, Gastro Health & Nutrition has three doctors and multiple additional providers, including nurse practitioners, making it one of the largest GI firms in the Greater West Houston Area. Our successful marketing efforts have also led to the owning physician referring over a dozen other doctors and multiple business owners, and the practice owner launching over a half dozen additional businesses we are now the Agency of Record for.
Conclusion
Our marketing company’s comprehensive strategy has helped Gastro Health & Nutrition achieve its marketing goals, making it one of the largest GI firms in the Greater West Houston Area. Our success with the practice has led to multiple new clients and business ventures, proving the effectiveness of our digital marketing efforts.
About Building Brands Marketing
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