June 2020

Page Experience: The Newest Google Ranking Factor

On May 28, 2020, Google announced its plans for an algorithm update called Page Experience. This update, which will go live in 2021, is part of Google’s ongoing efforts to better understand how users interact with web pages and to deliver higher-quality results. The Page Experience algorithm will assess user experience based on page interaction. […]

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Integrating SEO, SEM, and Social Media: A Holistic Approach to Digital Marketing

Businesses are constantly seeking ways to maximize their online presence and reach their target audience effectively. Among the myriad of strategies available, integrating Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM) has emerged as a holistic approach to digital marketing. This integrated approach allows businesses to leverage the strengths of

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