June 2023

Why Competitor Research Still Matters

For those captivated by digital marketing but maybe not ever knowing where to begin the process, the following article will be a fun learning experience! We’ll dive into competitor assessment tactics on search engines in efforts to teach and deepen your understanding of competitor research. Cash Colligan (me) of Building Brands Marketing has created this […]

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Mastering Digital Marketing Strategies for Social Media Platforms

In today’s hyper-connected world, where social media platforms have become virtual hubs of activity, mastering digital marketing strategies for these platforms is no longer just an option – it’s a necessity. With billions of users actively engaging on platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have a golden opportunity to leverage these platforms and

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Does Quality Content Really Still Matter?

Does Quality Content Really Still Matter? When we hear the word, “content” we almost immediately think of our favorite TikTok personalities and the videos they share. However, content really is an all-encompassing term. The umbrella of content extends from social media to website content like blogs, or even just the readability of the site, to

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Digital Advertising/Marketing Strategy You Should Know as a Home Service Business Owner

As a home service business owner, you understand how important it is to attract new customers and keep your existing ones coming back for more. In today’s digital age, a strong online presence and effective digital advertising and marketing strategies are crucial for the success of any home service business. In this article, we will

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