Gastro Health & Nutrition is a gastroenterologist practice based in Victoria, TX, and Katy, TX. The practice’s previous marketing company built a website with duplicate content that hindered their website from ranking. As a result, they sought the services of a new marketing company to improve their online presence.
Summary
I have worked with Building Brands Marketing for over 4 years across a multitude of businesses I operate. They are my marketing department across all companies and have been a key player in our growth.
Dharmendra Verma MD
How We Did It
Developed a Comprehensive Strategy
Our marketing company developed a comprehensive strategy that included website design with strong user experience, search engine optimization, Google Ads, branding, and media placement. We started by creating a new website that was optimized for search engines and provided a seamless user experience. We also implemented local SEO strategies, including Google My Business optimization, citation building, and local content development, to improve their visibility in local search results.
Launched an Advertising Campaign
We also launched Google Ads campaigns to reach potential patients actively searching for gastroenterologists in their area. Our branding efforts included creating a consistent brand identity across all marketing channels, including social media, email marketing, and advertising.
To increase the practice’s media exposure, we secured media placements in local newspapers, magazines, and online publications, highlighting their expertise in gastroenterology.
A New Website
As was mentioned above, the practice’s former site was built with unoriginal content, which led it to rank exceptionally low in search results, meaning it was not seen by the number of users it should have been.
The new website was built to improve the number of unique users visiting the website by creating unique content and providing Search Engine Optimization (SEO). Once the site had been created and its new content added, it became very clear through multiple analyses that Gastro Health and Nutrition would become the practice to beat, despite its relative recent creation in relation to the other established practices in the area.
Results
Within 60 days of implementing our strategy, Gastro Health & Nutrition achieved its target goal of top 3 positioning on Google SERP and Local 3 Pack results. The practice’s new location in Katy also achieved top 3 search results for all of its target search terms within the first year, outranking established practices that had been in the area for over a decade.
Today, Gastro Health & Nutrition has three doctors and multiple additional providers, including nurse practitioners, making it one of the largest GI firms in the Greater West Houston Area. Our successful marketing efforts have also led to the owning physician referring over a dozen other doctors and multiple business owners, and the practice owner launching over a half dozen additional businesses we are now the Agency of Record for.
Conclusion
Our marketing company’s comprehensive strategy has helped Gastro Health & Nutrition achieve its marketing goals, making it one of the largest GI firms in the Greater West Houston Area. Our success with the practice has led to multiple new clients and business ventures, proving the effectiveness of our digital marketing efforts.
About Building Brands Marketing
Building Brands Marketing is a full-service marketing consulting firm and advertising agency in Victoria, TX. Over the past several years, Building Brands Marketing has worked with businesses across South Texas on building trust, improving reputation, and increasing sales.
Our remarkable team of marketers, advertisers, developers, videographers, and creatives can make your business shine brightly. Building Brands Marketing provides a deep reservoir of experience with large-scale marketing campaigns that drive a desirable ROI for your investment.
We offer digital and traditional marketing services to the Gulf Coast region and we make your business stand out from the crowd. Our clients enjoy a comprehensive marketing strategy that stays on budget with cost analyses to optimize spending.
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