Chris Johnsen, Owner of Johnsen Law, Fidelity National Title Lake Houston & Conroe, and Texas Estate & Probate Lawyers
Summary
In this episode of the Building Brands podcast, host Robert Royer speaks with Chris Johnsen, an attorney and entrepreneur, about the intersection of business and law, the evolving landscape of non-compete agreements, and the importance of building unique brand identities. Chris shares insights on leveraging podcasts for relationship building and the critical role of marketing in entrepreneurship. The conversation emphasizes the need for attorneys to understand their clients’ business needs and the value of creating a strong brand presence in a competitive market.
Takeaways
Real estate is first, business is second, and law is third.
Clients should feel valued, not nickel and dimed.
Non-compete agreements are increasingly scrutinized by courts.
Non-solicitation agreements can be more effective than non-competes.
Building a unique brand identity requires understanding your ideal customer.
Podcasts can nurture relationships and generate business.
Understanding marketing is crucial for entrepreneurs.
Creating systems is essential for efficiency.
The approach to business development varies by industry.
Learning about your market is akin to fishing.
Sound Bites
“It’s about managing the relationship.”
“Non-competes are under attack.”
“It’s a multi-purpose strategy.”
“You have to create systems.”
Chapters
00:00 The Intersection of Business and Law
06:00 Navigating Non-Compete Agreements
12:41 Building Unique Brand Identities
16:21 Leveraging Podcasts for Business Growth
21:07 Essential Marketing Insights for Entrepreneurs
