Overview

o5 Plumbing, a San Antonio-based residential and commercial plumbing service, came to Building Brands Marketing (BBM) with a clear challenge: grow their business through strategic visibility, better lead quality, and a stronger foothold in the communities they served. Despite their expertise in plumbing and remodeling, their digital presence was underdeveloped, and they were missing opportunities to reach high-value local clients.

In August 2023, BBM began an ongoing partnership to overhaul its marketing approach. Less than a year later, o5 Plumbing experienced measurable growth in traffic, phone leads, and brand recognition.

Objectives

The o5 Plumbing team partnered with BBM to achieve the following key objectives:

Increase exposure on Google and expand reach through organic and paid search
Attract ideal residential and commercial plumbing clients
Strengthen their brand presence in the Houston community
Track and optimize leads more effectively with new tools
Modernize digital and physical marketing collateral

“They are always going above and beyond. What stood out most was their ability to customize and think outside the box. From PPC to website optimization and branding, their strategy helped us grow across the board.”

– Owner, Operator & Service Manager, o5 Plumbing

View Verified Review on Clutch

Strategies and Tactics

BBM deployed a multi-channel approach that integrated digital advertising, local visibility enhancements, and creative strategy work:

1. Search Engine Optimization (SEO)

BBM targeted non-branded organic growth by optimizing on-site content, building local citations, and improving Google Business Profile performance. Within 6 months:

Google Search Console showed a 145% increase in visibility
Impressions rose from 157K to 384K
Website traffic from organic search grew 56% by year-end

2. Paid Search Campaigns

BBM launched high-intent campaigns via Google Ads and Yelp Ads focused on service-based keywords. This drew ready-to-convert leads while controlling cost per acquisition.

3. Lead Tracking & Call Tracking Software

BBM integrated call tracking and form submission tracking to identify which channels were driving leads. This is a critical step in guiding budget allocation and campaign strategy.

4. Social Media Advertising

Meta ads were launched to supplement Google reach, driving engagement and reinforcing brand recall in the community.

5. Direct Mailers

To reach local homeowners in key zip codes, BBM designed and deployed physical mailers that included timely plumbing service offers, with call tracking numbers to measure ROI.

6. Branding and Printed Collateral

BBM refreshed all customer-facing physical assets, including updated yard signs and truck decals, ensuring consistency in brand presentation across all touchpoints.

7. Website Refresh

BBM implemented a performance-focused site redesign to improve load speed, user experience, and conversion tracking, contributing to a 661% YoY increase in sessions in Q1 2025 compared to Q1 2024.

8. AI Integration for Follow-Ups

To reduce lead waste, BBM integrated AI tools that triggered automated, personalized follow-ups via SMS and email, improving conversion rates post-contact.

9. Messaging Strategy and Offers

The team refreshed the brand’s messaging and introduced rotating offers to improve conversions across all channels, especially for paid ad audiences.

Result

The partnership produced tangible growth across key performance indicators:

Website traffic grew 661% YoY in Q1 2025 vs. Q1 2024, from 1,105 sessions to 8,410.
Phone leads jumped 1,654%, increasing from 22 to 386 tracked calls over the same period
Organic traffic improved by 56% from July to December 2024, with non-branded clicks up 56.7% from Google Search Console and 12.7% growth from Google Business Profile
SEO visibility improved by 145% in six months, according to Google Search Console and dashboard screenshots
Event count surged 511%, and key conversions (like form submissions or tracked phone calls) grew 311% year-over-year

Conclusion

Through a comprehensive strategy built on performance data and local branding, BBM helped o5 Plumbing transform its digital presence and lead pipeline. Their visibility in the Greater San Antonio Metropolitan market has expanded dramatically, while their internal team now benefits from better tools, tracking, and follow-up systems to close more jobs.

This collaboration stands as a strong example of how an integrated, data-driven approach to local marketing can generate rapid and sustainable growth.

5-Star Google Review

"Great communication, out of the box ideas, growth mindset and thinks of your company first when making marketing suggestions. Best investment of 2023! Thank you for all you do. If you get the chance to have Cade and his team work on your project I’m sure your business will see similar results as mine. Corina and Robert both hold great accountability and communication to the team. Truly greatful for BBM!"

Samantha Baumann

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