How To Use a Foundation To Better Market Your Brand

Building Brands Media Podcast
Building Brands Media Podcast
Building Brands Podcast
How To Use a Foundation To Better Market Your Brand
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Audrey K. Chisholm, Owner & Attorney, Chisholm Law Firm

Summary

In this episode of the Building Brands podcast, Audrey K. Chisholm, Esq., owner of Chisholm Law Firm, shares her journey of founding a law firm dedicated to helping nonprofits. She discusses the importance of passion in her work, the strategies she used to build a national brand, and how her bestselling book serves as a marketing tool. Audrey emphasizes the significance of consistency in marketing efforts and the benefits of integrating charitable foundations into business strategies. She also provides insights on the key steps for starting a nonprofit foundation.

Takeaways

Chisholm Law Firm helps individuals and companies start nonprofits.
Audrey’s journey began with her own nonprofit experience.
Social media is crucial for reaching ideal clients.
A bestselling book can establish authority and attract clients.
Consistency in marketing is key to brand building.
Passion drives success in nonprofit law.
Charitable foundations can enhance business reputation.
Nonprofits can provide tax benefits and funding opportunities.
Understanding client needs is essential for service delivery.
Starting a nonprofit begins with identifying a passion.