Jacob Stevenson, Owner of Morningside Insurance Group
Summary
In this episode of the Building Brands podcast, host Braden Popp interviews Jacob Stevenson from Morningside Insurance Group. They discuss Jacob’s journey into the insurance industry, his decision to partner with Allstate, and the establishment of his own brand, Morningside Insurance. The conversation delves into the challenges and opportunities of building a local insurance agency, the importance of marketing automation, and strategies for brand awareness. Jacob emphasizes the value of customer service and education in differentiating his agency from competitors.
Takeaways
Jacob aims to automate processes for efficiency in the future.
Jacob’s journey into insurance began with a desire for growth.
Allstate’s brand alignment with his values was crucial.
Morningside Insurance Group focuses on local branding.
Marketing automation has streamlined content creation.
Social media is used to build brand awareness, not just drive calls.
Customer education is key to differentiating from competitors.
Jacob emphasizes the importance of local presence in insurance.
Challenges include navigating Allstate’s strict branding guidelines.
Investing in top-of-funnel marketing is essential for growth.
