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Zack England, Managing Attorney with England Injury Law
Summary
In this episode of the Building Brands podcast, host discusses with Zach England, Managing Attorney of England Injury Law, about his journey from associate to founder, the challenges of starting a law firm, and the importance of community engagement and marketing strategies. Zach shares insights on building relationships with clients and other professionals, the significance of data capture, and the lessons learned from trial and error in marketing. He emphasizes the value of being involved in local causes and how it positively impacts both the community and the firm.
Takeaways
- Zach transitioned from associate to founder to pursue his vision.
- Building a client list early on is crucial for success.
- Social media exposure significantly boosts local recognition.
- Community engagement fosters strong connections and trust.
- Establishing B2B relationships is essential for referrals.
- Trial and error in marketing helps identify effective strategies.
- Face-to-face interactions strengthen professional relationships.
- Consistency in marketing efforts leads to better results.
- Understanding client needs is key to building rapport.
- Confidence in expertise enhances client trust and business growth.
