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Paid Advertisement

At Building Brands Marketing, we recognize that a strategic approach to paid advertisement can amplify your reach and generate ROI. By placing your message in the right place, in front of the right audience, our team ensures every dollar spent translates into results.

Media Buying

Navigating the vast landscape of media options can be daunting. Our expert team specializes in curating and purchasing ad space that aligns with your brand’s goals, ensuring maximum exposure and return on investment. Whether you’re looking to advertise locally or globally, our media buying strategies are tailored to fit your specific needs and budget.

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Printed Collateral

Print remains a valuable channel in the digital age. Its tangible nature can create a lasting impression, making it an essential component of a comprehensive advertising strategy.
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Digital Advertising

Building Brands Marketing recognizes the diverse avenues for digital advertising and offers tailored services to help brands resonate in the vast online space. By blending creativity with data-driven insights, we aim to maximize your brand’s engagement across various platforms.
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Online Radio Ads

Online radio advertising capitalizes on the rising trend of streaming platforms like Spotify, Pandora, and iHeartRadio. These ads are usually played between songs, ensuring a captured audience. Building Brands Marketing crafts radio ads that are catchy, memorable, and effectively convey your brand’s message. By targeting specific listener demographics, interests, and behaviors, these ads ensure that your promotion reaches the most relevant audience.

OTT/CTV

Over-The-Top (OTT) and Connected TV (CTV) advertising are methods to reach viewers streaming content over the internet. With the decline of TV viewership, OTT and CTV provide opportunities to target a more engaged audience. These ads appear on platforms like Hulu, Roku, and Amazon Fire TV. Building Brands Marketing ensures that these ads are tailored to the viewing habits of your target audience, offering a more personalized viewing experience.

PreRoll

PreRoll ads are short promotional videos that play before the desired video content on platforms like YouTube. Given their position at the beginning of videos, they capture immediate attention. Building Brands Marketing specializes in creating PreRoll ads that are engaging enough to deter users from hitting the “skip” button, ensuring that your brand’s message is conveyed in those crucial first seconds.

Social Media Ads 

With billions of active users, platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn offer vast advertising potential. Social media ads are specifically designed to blend seamlessly into users’ feeds, ensuring organic engagement. Building Brands Marketing designs these ads with captivating visuals and compelling calls to action. We also utilize platform-specific targeting tools to ensure your ads reach the most relevant and engaged audience segments.

Targeted Display Ads 

These are banner ads you see on websites, tailored based on user behavior, search history, and other metrics. Unlike traditional display ads, targeted ones ensure that only the most relevant audiences see your advertisement. Building Brands Marketing uses sophisticated algorithms and data analytics to make sure your display ads appear on the right websites for the right people, maximizing the chances of engagement and conversion.

Google Local Service Ads 

Google Local Service Ads appear at the very top of Google search results, even above the pay-per-click ads. These are especially beneficial for local businesses as they target local searches and come with a “Google Guaranteed” badge, enhancing trust. Building Brands Marketing manages your Google Local Service Ads, ensuring they are optimized for local search and meet Google’s criteria for the guaranteed badge.

Targeted (External) Email Marketing 

Targeted email marketing is about sending personalized promotional emails to specific segments of your subscriber list. This is not just about blasting promotional content but tailoring the message to suit individual recipient’s preferences, behaviors, and past interactions with your brand. Building Brands Marketing curates emails with personalized content, compelling visuals, and strong calls to action, ensuring higher open rates and engagements.

Traditional Media Marketing

Traditional media plays an impactful role in reaching specific demographics, establishing brand authority, and complementing online campaigns. At Building Brands Marketing, we understand the nuances of platforms and how to leverage them to achieve your marketing goals. Harnessing the strengths of both digital and traditional allows for a comprehensive strategy that covers all touch points. With a blend of time-tested methods and innovative approaches, we can ensure your brand’s message resonates effectively across all channels.
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Direct Mail

Direct mail involves sending promotional materials directly to the prospective customers’ mailboxes. This approach offers a personal touch, allowing businesses to cater messages for specific audiences or regions. Our process begins with understanding the target demographics, followed by designing impactful collateral, sourcing or refining mailing lists, and finally, executing the distribution. Despite the digital age, direct mail still can retain a very high response rate.

Radio

Radio remains a powerful medium for real-time reach. Our radio advertising efforts involve creating compelling scripts, identifying the right radio channels based on your target audience, and determining the ideal time slots for maximum reach. We ensure that the produced commercials resonate with the listeners, driving brand recall and action.

Newspaper

Newspapers offer credibility and a localized reach. At Building Brands Marketing, we design engaging print ads tailored for your brand’s message and the publication’s reader demographics. We also can guide you in choosing the right publication and section placement.

Local Broadcast TV 

Local TV provides an opportunity to reach a regional audience with video commercials. Our team handles everything from storyboard creation, production, to slot selection and airing. By broadcasting on local channels, brands can achieve deep market and community engagement.

Cable TV 

Cable TV offers a broader range of channels and audiences. We tailor your message for specific viewership demographics, leveraging popular shows and time slots. Our team manages the entire process, from crafting engaging commercials to scheduling them for optimal visibility.

Billboards 

Billboards provide large-scale visibility, especially in high traffic areas. Our team assists in the design, messaging, and placement of these advertisements. We ensure the visuals are striking and the message resonates for motorists and select strategic locations for maximum exposure.

Outside-of-home 

Beyond billboards, outside-of-home advertising encompasses ads placed in bus stops, grocery stores, malls, and more. This form of advertising offers brands the chance to engage with consumers in their daily routines. We manage the design, production, and placement, ensuring that each ad captures attention and drives brand recognition in diverse environments.

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Ready to Amplify Your Brand Through Paid Advertisement?

Invest in strategies that drive results. Contact Building Brands Marketing today, and let us design a paid advertising plan that resonates with your audience and achieves your goals!

What Will You Get?

  • An informal chat about your business
  • Helpful advice and guidance
  • No sales pitches or nonsense
  • No obligations or commitments
Building Brands Marketing

We produce cutting-edge marketing strategies using creativity, data, and innovation to assist organizations while cultivating an environment that motivates people to perform their best work.

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Printed Collateral

Print remains a valuable channel in the digital age. Its tangible nature can create a lasting impression, making it an essential component of a comprehensive advertising strategy.
Discover More

Promotional Collateral

Crafting the right promotional items can give your brand extended visibility, as they are often kept and used, ensuring exposure. Whether it’s branded pens, mugs, or apparel, our team designs promotional items that are not only practical but also align with your brand’s message.


Brochures

A well-designed brochure serves as a compact showcase of your business, highlighting key products or services. At Building Brands Marketing, we create brochures that are visually appealing, easy to read, and effectively convey your brand’s message. From design to print, we manage the process ensuring consistency and quality at every stage.

Business Cards

The business card remains one of the most direct and personal forms of communication. A standout business card can make a lasting impression. Our team crafts cards that represent your brand’s values and aesthetic, ensuring that each exchange leaves a memorable mark.

Online Radio Ads

Online radio advertising capitalizes on the rising trend of streaming platforms like Spotify, Pandora, and iHeartRadio. These ads are usually played between songs, ensuring a captured audience. Building Brands Marketing crafts radio ads that are catchy, memorable, and effectively convey your brand’s message. By targeting specific listener demographics, interests, and behaviors, these ads ensure that your promotion reaches the most relevant audience.

OTT/CTV

Over-The-Top (OTT) and Connected TV (CTV) advertising are methods to reach viewers streaming content over the internet. With the decline of TV viewership, OTT and CTV provide opportunities to target a more engaged audience. These ads appear on platforms like Hulu, Roku, and Amazon Fire TV. Building Brands Marketing ensures that these ads are tailored to the viewing habits of your target audience, offering a more personalized viewing experience.

PreRoll

PreRoll ads are short promotional videos that play before the desired video content on platforms like YouTube. Given their position at the beginning of videos, they capture immediate attention. Building Brands Marketing specializes in creating PreRoll ads that are engaging enough to deter users from hitting the “skip” button, ensuring that your brand’s message is conveyed in those crucial first seconds.

Social Media Ads 

With billions of active users, platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn offer vast advertising potential. Social media ads are specifically designed to blend seamlessly into users’ feeds, ensuring organic engagement. Building Brands Marketing designs these ads with captivating visuals and compelling calls to action. We also utilize platform-specific targeting tools to ensure your ads reach the most relevant and engaged audience segments.

Targeted Display Ads 

These are banner ads you see on websites, tailored based on user behavior, search history, and other metrics. Unlike traditional display ads, targeted ones ensure that only the most relevant audiences see your advertisement. Building Brands Marketing uses sophisticated algorithms and data analytics to make sure your display ads appear on the right websites for the right people, maximizing the chances of engagement and conversion.

Google Local Service Ads 

Google Local Service Ads appear at the very top of Google search results, even above the pay-per-click ads. These are especially beneficial for local businesses as they target local searches and come with a “Google Guaranteed” badge, enhancing trust. Building Brands Marketing manages your Google Local Service Ads, ensuring they are optimized for local search and meet Google’s criteria for the guaranteed badge.

Targeted (External) Email Marketing 

Targeted email marketing is about sending personalized promotional emails to specific segments of your subscriber list. This is not just about blasting promotional content but tailoring the message to suit individual recipient’s preferences, behaviors, and past interactions with your brand. Building Brands Marketing curates emails with personalized content, compelling visuals, and strong calls to action, ensuring higher open rates and engagements.

Direct Mail

Direct mail involves sending promotional materials directly to the prospective customers’ mailboxes. This approach offers a personal touch, allowing businesses to cater messages for specific audiences or regions. Our process begins with understanding the target demographics, followed by designing impactful collateral, sourcing or refining mailing lists, and finally, executing the distribution. Despite the digital age, direct mail still can retain a very high response rate.

Radio

Radio remains a powerful medium for real-time reach. Our radio advertising efforts involve creating compelling scripts, identifying the right radio channels based on your target audience, and determining the ideal time slots for maximum reach. We ensure that the produced commercials resonate with the listeners, driving brand recall and action.

Newspaper

Newspapers offer credibility and a localized reach. At Building Brands Marketing, we design engaging print ads tailored for your brand’s message and the publication’s reader demographics. We also can guide you in choosing the right publication and section placement.

Local Broadcast TV 

Local TV provides an opportunity to reach a regional audience with video commercials. Our team handles everything from storyboard creation, production, to slot selection and airing. By broadcasting on local channels, brands can achieve deep market and community engagement.

Cable TV 

Cable TV offers a broader range of channels and audiences. We tailor your message for specific viewership demographics, leveraging popular shows and time slots. Our team manages the entire process, from crafting engaging commercials to scheduling them for optimal visibility.

Billboards 

Billboards provide large-scale visibility, especially in high traffic areas. Our team assists in the design, messaging, and placement of these advertisements. We ensure the visuals are striking and the message resonates for motorists and select strategic locations for maximum exposure.

Outside-of-home 

Beyond billboards, outside-of-home advertising encompasses ads placed in bus stops, grocery stores, malls, and more. This form of advertising offers brands the chance to engage with consumers in their daily routines. We manage the design, production, and placement, ensuring that each ad captures attention and drives brand recognition in diverse environments.
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