The big calls, made out loud.

This is the strategy corner of the show. Owners walk through the calls that don’t fit on a spreadsheet: when they raised prices and lost the customers they needed to lose, when they opened market two before market one was ready, when they brought in outside eyes because they were too deep in the business to see it. Several guests have sold companies. They talk about that too, including what they wish they’d cleaned up two years earlier.