Why Should A Business Use Marketing Automation?
Marketing automation refers to software designed for the marketing team of businesses to more effectively market across multiple channels online and automate communication and repetitive tasks. This marketing technique can be effective because automating marketing and sales activity can increase revenue while maximizing the efficiency of the sales process. Marketing automation can reduce the margin for human error in the marketing process and frees up employees to focus on higher priority or complexity tasks.
The BBM Approach
Our team takes the approach of utilizing in-house software to apply marketing automation strategies for our clients. Having direct control over this process helps ensure our client’s individual needs are met when it comes to complex marketing tactics. Our marketing professionals will assist you in building out an effective content strategy so your business can integrate all lead nurturing and customer engagement in one platform.
Our all-in-one marketing automation platform includes SMS/MMS/Facebook Messenger/Email communications, contact management, scheduling calendars, reputation management, pipeline management, and sales funnel building all in one platform that can be done from a computer. Building Brands Marketing can perform a complimentary consultation to determine how marketing automation can be best be applied to your individual business.