Jason Sampson, Owner & Attorney with Venerable Business Law
Summary
In this episode of the Building Brands podcast, Jason Sampson discusses his transition from a large law firm to founding Venerable Business Law. He shares insights on the importance of building long-term client relationships, the challenges of marketing in the legal field, and the significance of authenticity in communication. Jason emphasizes the need for law firms to adapt to changing market dynamics and the value of providing education to clients. He also reflects on the operational blind spots many lawyers face and the importance of financial simulations in business planning. The conversation concludes with Jason’s thoughts on the future of his firm and the launch of the Business Disruptor Academy.
Takeaways
Transitioning from Big Law to a personal firm allows for more direct impact on small businesses.
The name ‘Venerable’ reflects trust and knowledge, aiming for a credible establishment.
Marketing in business law requires a strategic approach to differentiate from online providers.
Building long-term relationships with clients is more valuable than short-term wins.
Many lawyers lack business training, leading to operational blind spots in their firms.
Pivoting from litigation to advisory services can lead to a more scalable business model.
Financial simulations can help in making informed business decisions.
Authenticity in marketing helps build trust and visibility for law firms.
Leading with value and education can attract the right clients.
Understanding the ideal client profile helps in focusing marketing efforts.
Chapters
00:00 Introduction and Consent
01:14 Transition from Big Law to Venerable Business Law
03:16 The Meaning Behind the Name
05:01 Marketing Challenges in Business Law
10:05 Long-Term Relationships Over Short-Term Wins
11:04 Blind Spots in Law Firm Operations
15:03 Pivoting from Litigation to Advisory Services
18:34 Financial Simulations and Business Decisions
22:55 Authenticity in Marketing and Client Trust
31:01 Leading with Value in Client Interactions
35:55 Conclusion and Future Endeavors
