Julie Sosa, Chief Experience Officer at Pumpkin
Summary
In this episode of the Building Brands podcast, host Braden Popp speaks with Julia Sosa, Chief Experience Officer at Pumpkin, a pet insurance company. Julia shares her journey with Pumpkin, emphasizing the importance of customer experience and the unique needs of pet owners. The conversation delves into the launch of their new service, Pumpkin Now, and the challenges of rolling out a unified marketing strategy. Julia discusses the balance between educating pet owners and engaging with trends on social media, highlighting the company’s commitment to service and community engagement as they look to the future.
Takeaways
• Julia Sosa emphasizes the importance of customer experience in pet insurance.
• Pumpkin targets pet owners who are highly bonded to their pets.
• The company focuses on understanding the unique needs of pet owners.
• Pumpkin Now was launched to provide urgent support for high-cost veterinary bills.
• Marketing strategies must cater to both pet owners and veterinary partners.
• Education about pet insurance is crucial due to low awareness.
• Social media engagement is key for building community among pet owners.
• Pumpkin leverages customer stories to connect with their audience.
• The company aims to differentiate itself in a growing pet insurance market.
• Future growth will focus on enhancing service and customer experience.
