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Debra Whitson, Owner & Attorney with Whitsonlaw PLLC & Mediated Online Solutions
Summary
In this episode of the Building Brands Podcast, Deborah Whitson, owner and attorney at Whitson Law, shares her journey from a criminal prosecutor to a family law attorney. She discusses the challenges and successes of expanding her practice, including the launch of her sister firm focused on mediation during the pandemic. Deborah emphasizes the importance of storytelling in law firm marketing, the lessons learned from her initial website and SEO strategies, and her aspirations for future growth in New York and beyond.
Takeaways
- Deborah transitioned from criminal prosecution to family law after a political setback.
- Her reputation as a prosecutor helped her establish her law firm.
- The pandemic created a demand for mediation services, leading to the launch of her sister firm.
- Deborah learned the importance of marketing and branding for business growth.
- Measuring marketing efforts is crucial for understanding ROI.
- Storytelling is a key component in effectively communicating with clients.
- Initial website iterations were costly and ineffective for SEO.
- Adapting to AI and new technologies is essential for modern law firms.
- Deborah aims to expand her practice across New York and potentially into Georgia.
- She advocates for non-adversarial approaches to family law issues.
