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David Boag, Managing Attorney of BOAG Intellectual Property Law
Summary
In this episode of the Building Brands Podcast, David Boag, Managing Attorney of BOAG Intellectual Property Law, shares his journey of starting his firm and the evolution of his business model. He discusses the importance of shifting from a traditional big law approach to a more systematized and efficient model, focusing on referral partnerships for client acquisition, and the significance of online reviews. David also delves into the advantages of project-based fees over hourly billing, emphasizing the need for transparency and client trust. Throughout the conversation, he reflects on the lessons learned and the importance of networking in the legal field.
Takeaways
- David Boag started his firm to seek a different work-life balance.
- The initial approach of trying to be a big law firm was a mistake.
- Shifting to a systematized model improved efficiency and client service.
- Building a community of like-minded attorneys was a game changer.
- Referral partnerships are crucial for client acquisition.
- Online reviews significantly impact client trust and acquisition.
- Project-based fees can enhance client relationships and transparency.
- Tracking time is still important even with project-based fees.
- Networking is essential for business growth and opportunities.
- Emotional aspects of legal work differ across practice areas.
