Luke Secora, founder and president of Ark Roofer
Summary
In this episode of the Building Brands Podcast, host Robert interviews Luke Secora, founder and president of Ark Roofer. Luke shares his journey from being a fourth-generation painter to launching his own roofing company. He discusses the importance of personal branding, creating a servant culture within his organization, and the significance of hiring individuals with a passion for service. Luke emphasizes the need for trust and empowerment in service-based businesses, and how a strong company culture directly impacts customer experience. He also provides valuable advice for entrepreneurs looking to scale their businesses without losing their core values.
Takeaways
Luke is a fourth-generation painter and entrepreneur.
The concept of ‘proof over promise’ is central to Ark Roofer’s branding.
Creating a culture of service is essential for business success.
Hiring for passion and accountability is crucial in building a strong team.
Empowering employees leads to growth and scalability.
Trust is vital in service-based businesses.
Authenticity in marketing helps build customer trust.
A strong company culture enhances customer experience.
Keeping processes simple is key to avoiding confusion.
Transforming lives is a core mission of Ark Roofer.”
