Austin Green
Summary
In this episode of the Building Brands podcast, Braden Popp interviews Austin Green, a representative from Romley, a leading brand in RV insurance. They discuss how Romley identified a gap in the RV insurance market, the development of their unique insurance products, and the marketing strategies that have driven their growth. Austin shares insights on the importance of a digital experience in insurance, the challenges of affiliate marketing, and the need for a proactive approach in navigating the changing marketing landscape.
Takeaways
Romley identified a gap in the RV insurance market.
The majority of RVs sit unused for most of the year.
Romley built a platform to monetize unused RVs.
A personal lines RV insurance product was essential for growth.
Digital experience is crucial for customer acquisition.
Traditional affiliate marketing is evolving and requires adaptation.
Proactive strategies are necessary to stay ahead in marketing.
A diversified marketing mix is important for sustainability.
Streamlining the insurance process can enhance customer satisfaction.
Building partnerships at the point of sale is key for growth.
