Building Brands Podcast
Building Brands Podcast
What Works in Legal Marketing
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Molly Golf Rosenblum, Owner & Attorney, with Rosenblum Law Offices

Summary

In this episode of the Building Brands Podcast, Molly Golf Rosenblum, owner and attorney of Rosenblum Law Offices, discusses the dynamics of running a family-operated law firm in Las Vegas, the evolution of marketing strategies over two decades, and the importance of delivering on promises to clients. She shares insights on client acquisition, the challenges of balancing family and business, and the lessons learned from past mistakes in marketing. The conversation highlights the significance of communication and adaptability in the legal field.

Takeaways

  1. Molly’s firm is a family-operated business in Las Vegas.
  2. The firm primarily focuses on family law.
  3. Marketing strategies have evolved significantly over the last two decades.
  4. Direct referrals remain a key client acquisition strategy.
  5. Social media plays a crucial role in modern marketing.
  6. Mistakes in marketing often stem from trying to keep up with competitors.
  7. Delivering on promises is essential for client satisfaction.
  8. The importance of communication within a family-run firm.
  9. Using software to solicit client reviews is beneficial.
  10. Being observant rather than reactive is crucial for business growth.