Legal Leaders Series

How a Pandemic Accidentally Launched a Second Law Firm

Debra Whitson, Owner & Attorney with Whitsonlaw PLLC & Mediated Online Solutions Summary In this episode of the Building Brands Podcast, Deborah Whitson, owner and attorney at Whitson Law, shares her journey from a criminal prosecutor to a family law attorney. She discusses the challenges and successes of expanding her practice, including the launch of […]

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The Author of “Poisoned” Which The Popular Netflix Documentary Was Based On

William “Bill” Marler, Owner & Attorney with Marler Clark Summary In this episode of the Building Brands podcast, host discusses with Bill Marler, a prominent attorney specializing in food safety law, about his career, the impact of the documentary ‘Poisoned’, and the evolution of food safety regulations. Marler shares insights on establishing a niche in

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Charis Campbell – Using Video to Convert Search Engine Strategies

Charis Campbell, Owner and Attorney with The Golden Key Law Group Summary In this episode of the Building Brands podcast, Charis Campbell, owner of the Golden Key Law Group, shares her journey into law, the marketing strategies that have driven her firm’s growth, and the importance of building client relationships. She discusses the challenges of

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Creating a Market Model That Doesn’t Currently Exist

Drew D, Owner & Attorney with Anchor Trust Management Summary In this episode of the Building Brands Podcast, Drew, an attorney specializing in probate and trust administration, discusses his unique business model that combines the roles of attorney and personal representative. He shares insights on identifying market opportunities, the importance of hyper-focus in a crowded

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From Courtroom to Community: Building England Injury Law

Zack England, Managing Attorney with England Injury Law Summary In this episode of the Building Brands podcast, host discusses with Zach England, Managing Attorney of England Injury Law, about his journey from associate to founder, the challenges of starting a law firm, and the importance of community engagement and marketing strategies. Zach shares insights on

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Building Trust, Not Just Cases: Scott Frost on Client-Centric Law

Scott Frost, Owner and Attorney with The Frost Law Firm Summary In this episode of the Building Brands Podcast, Scott Frost, owner of the Frost Law Firm, discusses his journey in establishing a client-centric law firm specializing in mesothelioma cases. He shares insights on branding strategies across multiple states, the importance of referral partnerships, and

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Finding Opportunity in a Small Rural Market Through Niches and AI

Attorney and Founder of Summit Legacy Law and Attorney Tatyana In this episode of the Building Brands Podcast, Tatyana Gray discusses her journey in building two distinct legal brands: Summit Legacy Law and Attorney Tatyana. She shares insights on the importance of personal branding in the legal industry, effective marketing strategies for client acquisition, and

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Finding Opportunity in a Small Rural Market Through Niches and AI

Attorney and Founder of Summit Legacy Law and Attorney Tatyana In this episode of the Building Brands Podcast, Tatyana Gray discusses her journey in building two distinct legal brands: Summit Legacy Law and Attorney Tatyana. She shares insights on the importance of personal branding in the legal industry, effective marketing strategies for client acquisition, and

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