Agency of Record Services Case Study

Agency of Record Services Case Study

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Background

Before partnering with us, Central Drug Compounding & Wellness managed all their marketing efforts in-house. Their attempts included placing local media schedules but without a clear understanding of the effectiveness of these efforts or where their new clients were coming from.

Challenges

  • Difficulty in tracking the source of new clients.
  • Limited local reach.
  • Inadequate marketing strategies leading to stagnant growth.

“Building Brands Marketing has been instrumental in our growth. Their comprehensive marketing approach not only increased our traffic and sales of key products but also helped us expand our customer base significantly. Their efforts also helped me to pursue my passion for fly fishing, launching ON FLY Adventures.”

– Captain Steve Branch, Co-Owner, Central Drug Compounding & Wellness.

How We Did It

Our Approach

Upon partnering with Central Drug Compounding & Wellness, we implemented a comprehensive marketing strategy to address their challenges and drive growth. Our tactics included:
Website Design: We redesigned their website to improve user experience and ensure easy navigation.
Search Engine Optimization (SEO): Through targeted SEO strategies, we enhanced their search visibility, making it easier for potential customers to find their services online for some key products they carried many competitors regionally did not.
Facebook Ads: Utilizing Facebook’s targeted advertising capabilities, we reached a broader audience and engaged potential clients effectively.
Google Ads: We managed Google Ads campaigns to drive targeted traffic and generate leads.
Out-of-Home (OOH) Advertising: Implemented billboard campaigns to increase local awareness and attract nearby clients.
Marketing Automation: Streamlined their marketing processes to efficiently manage leads and follow-ups.

Increase in SEO Traffic Throughout 2023
CD Case Study
First Year Increases in Traffic and Conversions

First-Year Results

Traffic Increase: Our efforts led to a 171% increase in overall traffic.

Phone Calls: The number of phone calls surged by 226%, significantly boosting their lead generation.

Expansion of Customer Base: SEO work expanded their compounding customer base to an over 200-mile radius throughout the region.

How We Did It

Our Approach

Upon partnering with Central Drug Compounding & Wellness, we implemented a comprehensive marketing strategy to address their challenges and drive growth. Our tactics included:
Website Design: We redesigned their website to improve user experience and ensure easy navigation.
Search Engine Optimization (SEO): Through targeted SEO strategies, we enhanced their search visibility, making it easier for potential customers to find their services online for some key products they carried many competitors regionally did not.
Facebook Ads: Utilizing Facebook’s targeted advertising capabilities, we reached a broader audience and engaged potential clients effectively.
Google Ads: We managed Google Ads campaigns to drive targeted traffic and generate leads.
Out-of-Home (OOH) Advertising: Implemented billboard campaigns to increase local awareness and attract nearby clients.
Marketing Automation: Streamlined their marketing processes to efficiently manage leads and follow-ups.

First-Year Results

Traffic Increase: Our efforts led to a 171% increase in overall traffic.

Phone Calls: The number of phone calls surged by 226%, significantly boosting their lead generation.

Expansion of Customer Base: SEO work expanded their compounding customer base to an over 200-mile radius throughout the region.

Success Story

Our successful marketing strategies combined with Central Drug’s superior knowledge and customer service enabled Central Drug Compounding & Wellness to achieve remarkable growth. Moreover, our marketing efforts facilitated the launch of Co-Owner/Pharmacist Captain Steve Branch’s second career as a fly fishing guide at ON FLY Adventures in Port O’Connor, TX.

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