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Joey Capps, Founder of Rain Tree Group
Summary
In this episode of the Building Brands Podcast, host Braden Popp interviews Joey Capps, founder of RainTree Group, about his journey from the nonprofit sector to establishing his own independent insurance agency. Joey shares the challenges he faced during his transition, including finding leads and the importance of consistency in business operations. He discusses effective marketing strategies, the significance of data in decision-making, and his plans for expanding RainTree Group beyond Oklahoma. The conversation highlights the entrepreneurial spirit and the drive for growth in the insurance industry.
Takeaways
- Joey transitioned from a nonprofit career to insurance.
- He faced challenges in finding leads after starting his agency.
- Consistency in business processes is crucial for success.
- Data tracking helps identify effective marketing strategies.
- Community involvement can enhance lead generation efforts.
- A clear call to action is essential in marketing campaigns.
- Joey emphasizes the importance of understanding the ideal client.
- Automation in client communication improves efficiency.
- Building relationships with carriers is key for expansion.
- Joey’s vision includes growing RainTree Group beyond Oklahoma.
