Candise Shanbron, Managing Partner & Attorney with Cernitz Law
In this episode of the Building Brands podcast, host Robert Royer speaks with Candise Shanbron, managing partner of Cernitz Law. They discuss the firm’s focus on property insurance claims, the importance of intentionality in legal practice, and the challenges of communicating unique strengths to clients. Candice shares her insights on attention to detail, the lessons learned in marketing legal services, and offers final advice for law firm entrepreneurs.
Takeaways
Cernitz Law primarily focuses on property insurance claims.
Intentionality is crucial in legal practice and business leadership.
Attention to detail sets successful firms apart.
Communicating unique strengths to clients can be challenging.
Marketing legal services requires a strategic approach.
Surrounding yourself with skilled individuals is essential for growth.
The legal industry is highly scrutinized and competitive.
Clients often prioritize results over the process.
Reputation is vital in the legal field.
Understanding client values is key to effective communication.
Chapters
00:00 Introduction and Consent
02:25 Overview of Cernitz Law Firm
03:02 Complex Problem Solving in Law
06:46 The Importance of Intentionality
09:10 Developing Skills Through Adversity
12:43 Attention to Detail as a Brand Strength
15:14 Communicating Unique Value to Clients
18:17 Marketing Challenges in the Legal Industry
22:25 Lessons from Early Marketing Efforts
24:03 The Importance of Preparation and Proof
24:39 Lessons in Marketing: Insights from Experience
32:11 The Role of Strategy in Marketing
41:40 Passion and Expertise: Keys to Success
