Policy and Profits

Marketing to Surgeons Is a Different Game

Bill Kelly, CEO of BLISCare SummaryIn this episode of the Building Brands Podcast, host Brayden Popp interviews Bill Kelly, CEO of BLISCare, a surgical risk management company. Bill discusses the unique services BLISCare offers to surgeons and the challenges of marketing to this niche audience. He shares insights on building a marketing team, the importance […]

Marketing to Surgeons Is a Different Game Read More »

Why Niche Wins in Insurance

Dean Ballenger, Founder of Dean Ballenger Insurance SummaryIn this episode of the Building Brands podcast, Dean Ballenger, founder of Dean Ballinger Insurance, shares his journey in the insurance industry, emphasizing the importance of finding a niche, building strong client relationships, and engaging with the community. He discusses strategies for competing against larger national brands, the

Why Niche Wins in Insurance Read More »

Building an Insurance Brand People Believe In

Michael Ell, Founder of Wisedollar Insurance SummaryIn this episode of the Building Brands podcast, host Braden Popp speaks with Michael Ell, founder of Wisedollar Insurance. Michael shares his journey from accounting to healthcare finance and ultimately to starting his own insurance agency. He discusses the complexities of the insurance industry, the importance of building trust

Building an Insurance Brand People Believe In Read More »

Localized Branding In A Corporate World

Jacob Stevenson, Owner of Morningside Insurance Group SummaryIn this episode of the Building Brands podcast, host Braden Popp interviews Jacob Stevenson from Morningside Insurance Group. They discuss Jacob’s journey into the insurance industry, his decision to partner with Allstate, and the establishment of his own brand, Morningside Insurance. The conversation delves into the challenges and

Localized Branding In A Corporate World Read More »

Localized Branding In A Corporate World

Jacob Stevenson, Owner of Morningside Insurance Group SummaryIn this episode of the Building Brands podcast, host Braden Popp interviews Jacob Stevenson from Morningside Insurance Group. They discuss Jacob’s journey into the insurance industry, his decision to partner with Allstate, and the establishment of his own brand, Morningside Insurance. The conversation delves into the challenges and

Localized Branding In A Corporate World Read More »

Staying Top of Mind: The Marketing Mindset That Changed Everything

Patrick Murakami, Owner of The Main Street Agency SummaryIn this episode of the Building Brands Podcast, host Braden Popp interviews Patrick Murakami, an entrepreneur and insurance agency owner. Patrick shares his inspiring journey from struggling with depression and feeling purposeless to successfully running multiple businesses. He discusses the pivotal role social media played in his

Staying Top of Mind: The Marketing Mindset That Changed Everything Read More »