Digital Marketing

Marketing teams spend a lot of time searching for ways to stretch budgets and defend performance. The past few years pushed paid channels into a tougher landscape, with rising CPCs, shorter attention spans, and more competition across every category. Marketers feel this pressure every day. The interesting part is that many teams still overlook one […]

Every successful marketing campaign starts with a sense of truth. Audiences crave honesty in an online world filled with noise and exaggeration. Brands that communicate transparently connect more deeply because people trust what feels real. Digital authenticity transforms ordinary campaigns into meaningful conversations between business and consumer. This shift reflects the growing demand for honesty,

BRANDING STILL MATTERS Digital Marketing alone doesn’t work. Perhaps that’s a controversial statement. But, from my eight years of experience in the advertising industry and decade-plus of experience in digital marketing, digital marketing in and of itself with no other media involved in the mix does not work effectively. There is this necessary component that

In the competitive business environment today, employee recognition has become an imperative strategic priority, rather than merely an HR program. A recent Gallup survey revealed that businesses with strong recognition programs boast 45% lower voluntary turnover rates among high-performing employee. Unfortunately, most organizations find it challenging to establish genuine appreciation experiences that connect with their

In Case You Haven’t Heard Elon Musk publicly disclosed earlier this month his aspirations to purchase Twitter. Ever since, it has been a bit of a wild ride. Immediately, it seemed as if the world was captivated by the thought of one of the world’s richest individuals, who is also notorious for being outspoken, owning

Embracing Unified Marketing What is Unified Marketing?  Unified Marketing Software allows you to continuously coordinate nearly all aspects of your business within one area. You no longer need to have multiple different software programs to manage your business. Track inbound and outbound calls, texts, and emails between you and your customers, monitor payments and billing,

Developing a Well-Balanced Marketing Strategy 2022 is quickly approaching. Is your business ready for a successful year? A defined marketing strategy is vital for the success of any business. Your business’s marketing strategy should be complex, flexible, and include various types of marketing, both visual, online, and traditional methods. The best thing about developing a

Digital marketing should be one of the most powerful growth engines for any modern business. Yet despite endless tools, tutorials, and platforms, most companies still struggle to get consistent results. Some invest in SEO but never see rankings move. Others run social media campaigns that lead nowhere. Many pour money into ads without understanding why

In 2013, the documentary Blackfish debuted at Sundance Film Festival. This ground-breaking movie exposed SeaWorld’s mistreatment of its animals. The fallout happened quickly. Politicians from California and New York quickly proposed legislation to ban orca whales from entertainment venues. Southwest Airlines ended its 26-year partnership with SeaWorld. The company’s social media feeds were filled with