Digital Marketing

What is Brand Personality? Brand voice or personality indicates different human characteristics associated with the company name. A company increases its brand equity by having consistent characteristics that its audience or consumers enjoy. Also, the brand voice is something that the consumer can easily relate to. Here are some common forms of brand personalities that […]

How to Use Lead Generation to Increase ROI For Your Local Business As a local business owner, you know that strong customer relationships are key to success. However, in today’s digital world, it can be difficult to build the connections necessary to increase your Return on Investment (ROI). Enter lead generation. Lead generation is a

Building Brands Marketing Awarded TechSoup Endowment for 30 Facebook Portal Devices for Nonprofit Clients   VICTORIA, TX – Building Brands Marketing (BBM) has been awarded an endowment by the tech company, TechSoup, for 30 Facebook Portal video conferencing devices which will be distributed to BBM clients who are in the nonprofit industry.   “Our team

BRANDING STILL MATTERS Digital Marketing alone doesn’t work. Perhaps that’s a controversial statement. But, from my eight years of experience in the advertising industry and decade-plus of experience in digital marketing, digital marketing in and of itself with no other media involved in the mix does not work effectively. There is this necessary component that

Tiarah Figueroa, a UHV senior communications major, has joined the team at Building Brands Marketing and serves as a Multi-Media Marketing Intern. Figueroa has made a mark, both at UHV serving as president of the Student Government Association for two years consecutively, as well as making a mark in Victoria with her involvement in the

Jaclyn Brady, graphic/web designer, and communications specialist has joined the team at Building Brands Marketing and serves as a Campaign Strategist. With more than 20 years of experience in the marketing industry, Jaclyn brings valuable insight into project management, strategic planning, creative vision, and problem-solving.  “Given her experience as a graphic and web designer coupled

In Case You Haven’t Heard Elon Musk publicly disclosed earlier this month his aspirations to purchase Twitter. Ever since, it has been a bit of a wild ride. Immediately, it seemed as if the world was captivated by the thought of one of the world’s richest individuals, who is also notorious for being outspoken, owning

Embracing Unified Marketing What is Unified Marketing?  Unified Marketing Software allows you to continuously coordinate nearly all aspects of your business within one area. You no longer need to have multiple different software programs to manage your business. Track inbound and outbound calls, texts, and emails between you and your customers, monitor payments and billing,

Developing a Well-Balanced Marketing Strategy 2022 is quickly approaching. Is your business ready for a successful year? A defined marketing strategy is vital for the success of any business. Your business’s marketing strategy should be complex, flexible, and include various types of marketing, both visual, online, and traditional methods. The best thing about developing a