Search Engine Marketing

Adapting to Google’s Updated Ranking Drop Guidelines

In the ever-evolving landscape of SEO, staying up to date with the latest Google updates is crucial for webmasters and digital marketers alike. Google’s comprehensive Search Central Documentation serves as a beacon for those navigating the complexities of SEO, from the fundamentals to more nuanced aspects like crawling and indexing, as well as site-specific guides. […]

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6 Digital Marketing Tips in Victoria, TX in 2021

Nobody could have predicted how 2020 would change the face of marketing. Within days, businesses shut down, malls closed their doors and people stopped going out. It was a year full of Netflix marathons and toilet paper purchases. For businesses, it was a year of change. As the world went into lockdown, businesses had to

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SEO VS SEM: What Do They Both Mean And Why Does It Matter To You?

If you’re responsible for the sales and marketing at your organization, you have probably heard of both.  Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are two search marketing techniques frequently deployed by most businesses.  Search marketing is a pivotal component to almost any business’ online success this day and age and can be

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