Social proof plays a pivotal role in shaping consumers’ purchase decisions. Whether it’s booking a hotel, trying a new restaurant, or purchasing a product, people rely on the opinions and actions of others to guide their choices. As a marketer, understanding how social proof works and harnessing its power can significantly impact your ability to […]
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Your Facebook Content Isn’t Bad, It’s Your Lack of Engaging With Users In the digital age, it’s a misconception among social media users, especially business owners, that only putting out attractive graphics and posting them will work enough to gain attention and business traction. However, let’s not forget the fundamental essence of the term ‘social
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In an unexpected turn of events, social media giant Twitter is experiencing a major overhaul. Elon Musk, the billionaire behind this game-changing move, has announced a total rebranding of the Twitter platform. The iconic blue bird, affectionately known as Larry, that has been the platform’s symbol for over a decade, has been replaced by a
From Twitter to X: Elon Musk’s Vision of an ‘Everything App’ Read More »
Nobody could have predicted how 2020 would change the face of marketing. Within days, businesses shut down, malls closed their doors and people stopped going out. It was a year full of Netflix marathons and toilet paper purchases. For businesses, it was a year of change. As the world went into lockdown, businesses had to
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