Digital Marketing

Why Competitor Research Still Matters

For those captivated by digital marketing but maybe not ever knowing where to begin the process, the following article will be a fun learning experience! We’ll dive into competitor assessment tactics on search engines in efforts to teach and deepen your understanding of competitor research. Cash Colligan (me) of Building Brands Marketing has created this …

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Mastering Digital Marketing Strategies for Social Media Platforms

In today’s hyper-connected world, where social media platforms have become virtual hubs of activity, mastering digital marketing strategies for these platforms is no longer just an option – it’s a necessity. With billions of users actively engaging on platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have a golden opportunity to leverage these platforms and …

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Digital Advertising/Marketing Strategy You Should Know as a Home Service Business Owner

As a home service business owner, you understand how important it is to attract new customers and keep your existing ones coming back for more. In today’s digital age, a strong online presence and effective digital advertising and marketing strategies are crucial for the success of any home service business. In this article, we will …

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What is Brand Personality?

What is Brand Personality? Brand voice or personality indicates different human characteristics associated with the company name. A company increases its brand equity by having consistent characteristics that its audience or consumers enjoy. Also, the brand voice is something that the consumer can easily relate to. Here are some common forms of brand personalities that …

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How to Use Lead Generation to Increase ROI For Your Local Business

How to Use Lead Generation to Increase ROI For Your Local Business As a local business owner, you know that strong customer relationships are key to success. However, in today’s digital world, it can be difficult to build the connections necessary to increase your Return on Investment (ROI). Enter lead generation. Lead generation is a …

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Facebook Portal Distribution to Area Non-Profits

Building Brands Marketing Awarded TechSoup Endowment for 30 Facebook Portal Devices for Nonprofit Clients   VICTORIA, TX – Building Brands Marketing (BBM) has been awarded an endowment by the tech company, TechSoup, for 30 Facebook Portal video conferencing devices which will be distributed to BBM clients who are in the nonprofit industry.   “Our team …

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Building Brands Marketing Welcomes Tiarah Figueroa as Multi-Media Marketing Intern

Tiarah Figueroa, a UHV senior communications major, has joined the team at Building Brands Marketing and serves as a Multi-Media Marketing Intern. Figueroa has made a mark, both at UHV serving as president of the Student Government Association for two years consecutively, as well as making a mark in Victoria with her involvement in the …

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Building Brands Marketing Welcomes Jaclyn Brady as Campaign Strategist

Jaclyn Brady, graphic/web designer, and communications specialist has joined the team at Building Brands Marketing and serves as a Campaign Strategist. With more than 20 years of experience in the marketing industry, Jaclyn brings valuable insight into project management, strategic planning, creative vision, and problem-solving.  “Given her experience as a graphic and web designer coupled …

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Elon Musk Just Bought Twitter, What Does That Mean For Us In South Texas?

In Case You Haven’t Heard Elon Musk publicly disclosed earlier this month his aspirations to purchase Twitter. Ever since, it has been a bit of a wild ride. Immediately, it seemed as if the world was captivated by the thought of one of the world’s richest individuals, who is also notorious for being outspoken, owning …

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