Digital Marketing

Building Brands Marketing Welcomes Tiarah Figueroa as Multi-Media Marketing Intern

Tiarah Figueroa, a UHV senior communications major, has joined the team at Building Brands Marketing and serves as a Multi-Media Marketing Intern. Figueroa has made a mark, both at UHV serving as president of the Student Government Association for two years consecutively, as well as making a mark in Victoria with her involvement in the …

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Building Brands Marketing Welcomes Jaclyn Brady as Campaign Strategist

Jaclyn Brady, graphic/web designer, and communications specialist has joined the team at Building Brands Marketing and serves as a Campaign Strategist. With more than 20 years of experience in the marketing industry, Jaclyn brings valuable insight into project management, strategic planning, creative vision, and problem-solving.  “Given her experience as a graphic and web designer coupled …

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Elon Musk Just Bought Twitter, What Does That Mean For Us In South Texas?

In Case You Haven’t Heard Elon Musk publicly disclosed earlier this month his aspirations to purchase Twitter. Ever since, it has been a bit of a wild ride. Immediately, it seemed as if the world was captivated by the thought of one of the world’s richest individuals, who is also notorious for being outspoken, owning …

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5 Ways to Use Unified Marketing Software

Embracing Unified Marketing What is Unified Marketing?  Unified Marketing Software allows you to continuously coordinate nearly all aspects of your business within one area. You no longer need to have multiple different software programs to manage your business. Track inbound and outbound calls, texts, and emails between you and your customers, monitor payments and billing, …

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Developing a Well-Balanced Marketing Strategy

Developing a Well-Balanced Marketing Strategy 2022 is quickly approaching. Is your business ready for a successful year? A defined marketing strategy is vital for the success of any business. Your business’s marketing strategy should be complex, flexible, and include various types of marketing, both visual, online, and traditional methods. The best thing about developing a …

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How To Target Digitally Without Using Cookies

iOS14 & iOS15: It Is Possible To Effectively Target Your Audience Without Cyberstalking Their Online Journey 2021 has been quite the year of changes in the digital marketing landscape, especially as it applies to businesses in Victoria, Texas, and the surrounding Crossroads region. To name a few major changes, Google introduced the Google Guaranteed badge, …

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How NOT To Tarnish Your Business Reputation

In 2013, the documentary Blackfish debuted at Sundance Film Festival. This ground-breaking movie exposed SeaWorld’s mistreatment of its animals. The fallout happened quickly. Politicians from California and New York quickly proposed legislation to ban orca whales from entertainment venues. Southwest Airlines ended its 26-year partnership with SeaWorld. The company’s social media feeds were filled with …

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The Role of AI and ML in Digital Marketing

A comprehensive marketing strategy is the power behind business profitability. And Artificial Intelligence (AI) and Machine Learning (ML) have become an integral part of any successful modern-day approach. While many traditional methods still work, they make up a smaller and smaller part of a successful marketing strategy. By taking full advantage of what the newest …

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6 Digital Marketing Tips in Victoria, TX in 2021

Nobody could have predicted how 2020 would change the face of marketing. Within days, businesses shut down, malls closed their doors and people stopped going out. It was a year full of Netflix marathons and toilet paper purchases. For businesses, it was a year of change. As the world went into lockdown, businesses had to …

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