A comprehensive marketing strategy is the power behind business profitability. And Artificial Intelligence (AI) and Machine Learning (ML) have become an integral part of any successful modern-day approach. While many traditional methods still work, they make up a smaller and smaller part of a successful marketing strategy. By taking full advantage of what the newest …
Nobody could have predicted how 2020 would change the face of marketing. Within days, businesses shut down, malls closed their doors and people stopped going out. It was a year full of Netflix marathons and toilet paper purchases. For businesses, it was a year of change. As the world went into lockdown, businesses had to …
6 Digital Marketing Tips in Victoria, TX in 2021 Read More »
On May 28, 2020, Google announced its plans for an algorithm update called Page Experience. This update, which will go live in 2021, is part of Google’s ongoing efforts to better understand how users interact with web pages and to deliver higher-quality results. The Page Experience algorithm will assess user experience based on page interaction. …
Page Experience: The Newest Google Ranking Factor Read More »
“You got to spend money to make money” is arguably the oldest marketing adage in existence. Yet, despite being the epitome of marketing clichés, it is nonetheless a major factor in a business’ success. However, marketing and advertising are one of those expenses which can almost feel like a dreaded obligation – right up there …
As technology continues to evolve, influencing consumer behaviors along the way, it is essential that businesses not only adapt the ways in which they engage with consumers. This can most certainly be an overwhelming prospect and many business owners may not have the time to devote to understanding it all. A marketing consultant agency brings …
Five reasons why your business needs a marketing consulting agency Read More »
Business owners of Victoria, TX, here are three quick tactics to help you capture leads and generate sales now. We are in Q4 – that final push through the holiday season into the new year. For the retail sector, Q4 is when the bulk of the year’s revenue is generated. Many other industries experience a …
3 Ways to Help You Capture Leads and Generate Sales Now Read More »
If you’re responsible for the sales and marketing at your organization, you have probably heard of both. Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are two search marketing techniques frequently deployed by most businesses. Search marketing is a pivotal component to almost any business’ online success this day and age and can be …
SEO VS SEM: What Do They Both Mean And Why Does It Matter To You? Read More »
It’s almost 2020. Stressing the importance of digital media marketing is past the point of redundant. The largest online platforms – Google and Facebook – have made their interfaces so simple and user-friendly that even the unsaviest of business owners can set up and manage search engine and social media campaigns. Despite this ease, many …
Why Brands Need To Recognize The Value Of A Marketing Consultant Read More »
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