Search Engine Optimization

Creating Content and Utilizing it Effectively

Small business owners and marketing leaders, we hear you! Creating unique content, such as blogs, social media post calendars, press releases, etc can be challenging. Maybe you are struck by writer’s block or maybe you find it difficult to put into words exactly what you do and the benefits to your customers. Trying to develop …

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Why Small Businesses Should Care About Backlinks (and How To Get Them!)

Search engine traffic generation is an important part of every small business marketing plan, and if you want to excel in search, you need backlinks. Unfortunately, many small business owners don’t know what backlinks are, let alone where to start. Here’s what you need to know about backlinks a few ways to get them. What …

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How To Target Digitally Without Using Cookies

iOS14 & iOS15: It Is Possible To Effectively Target Your Audience Without Cyberstalking Their Online Journey 2021 has been quite the year of changes in the digital marketing landscape, especially as it applies to businesses in Victoria, Texas, and the surrounding Crossroads region. To name a few major changes, Google introduced the Google Guaranteed badge, …

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6 Digital Marketing Tips in Victoria, TX in 2021

Nobody could have predicted how 2020 would change the face of marketing. Within days, businesses shut down, malls closed their doors and people stopped going out. It was a year full of Netflix marathons and toilet paper purchases. For businesses, it was a year of change. As the world went into lockdown, businesses had to …

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Page Experience: The Newest Google Ranking Factor

On May 28, 2020, Google announced its plans for an algorithm update called Page Experience. This update, which will go live in 2021, is part of Google’s ongoing efforts to better understand how users interact with web pages and to deliver higher-quality results. The Page Experience algorithm will assess user experience based on page interaction. …

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SEO VS SEM: What Do They Both Mean And Why Does It Matter To You?

If you’re responsible for the sales and marketing at your organization, you have probably heard of both.  Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are two search marketing techniques frequently deployed by most businesses.  Search marketing is a pivotal component to almost any business’ online success this day and age and can be …

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