Why Should You Use Email Marketing?
Many people and businesses think email marketing is a dying avenue towards business growth, but that is far from the truth. When you break down the numbers and trends, email marketing is one of the most effective ways to grow your business with a Return-on-Investment of 122%. So the real question is, why aren’t you using it?
Email marketing is a pioneer in the marketing world, and the best part about it is that you have complete control over it. Unlike Facebook or Instagram Instagram, which could be deleted tomorrow, email is yours forever. And it is widely used around the world with more than a third of the population having an email address.
The great thing about email marketing is that you know your efforts are going directly to potential consumers who’ve either bought your product or services or interacted with your business in some way before. There is no algorithm that you have to work around or update techniques to be successful in reaching your target audience.
This is why businesses need to utilize email marketing campaigns. It’s simple and it works. At Building Brands Marketing, we can create these campaigns for you that are guaranteed to produce results for your business. We know how to research your target audience, create the content, and review the insights and reports to determine if your campaign is working or if we need to make any adjustments.
Developing Your Email List
Whether you’re starting from scratch or you have something to work with, we can help you grow your email list consistently by encouraging sign-ups through your website. The incentive for the sign-ups could be a discount you’re offering for first-time visitors or a complimentary how-to guide that is relevant to your company. Either way, the goal is for people to opt-in to receive more emails from your business in the future. Our professionals will work with you to determine the best call-to-action to generate more subscribers, therefore increasing your business.