Traditional Advertising

METHODS THAT WORK

What is Traditional Advertising?

Even with the rise of the digital era, traditional advertising still works wonders when done in tandem with other digital marketing. TV, Radio, Print, Direct Mail, and Billboards draw attention and get you recognized. Your goal as a business is to dominate your market by having potential customers think, “Wow, I see them everywhere!” That way when they enter the purchase funnel for your product or service, the consumer will remember your business in their buying process.

At Building Brands Marketing, we have years of media buying experience. Having a Sales Manager who was the Advertising Manager for the largest media entity in the Crossroads for several years, our knowledge and expertise in media buying throughout the region allows us to effectively negotiate fair marketing campaigns for our clients. We have established relationships with most regional media. We inspect to ensure proper fulfillment, maintain a fresh marketing message consistently for your business, and establish a written budget for every agency-client we represent.

As a full-service marketing agency, our in-house creative team helps ensure cohesiveness in your branding across all relevant marketing channels by connecting your traditional and digital campaigns to drive the best results for the lowest price.

Television Advertising

Despite cord-cutting, television advertising can still be quite effective for a business, depending on the price of the media purchased and the business category. We offer in-house production to provide your one-stop-shop for television advertising, from production to schedule placement.

Radio Advertising

Radio advertising can be great for establishing your brand’s tone and is commonly used for events or promotions as well. Our experienced scriptwriters and in-house production team can effectively craft your radio message to capture the attention of your target audience.

Print Advertising

Print marketing is one of the oldest marketing techniques that still produce positive results for many businesses. We can assist from purchasing print media, such as newspapers or program ads, to creating content, such as press releases and brochures. Our graphic design team can develop a beautiful print ad with the experience needed to understand the favorable color tones and concepts that make a print ad effective.

Direct Mail

We work closely with our local partners to provide the best direct mail strategies, from design and print to submission and delivery. Direct mail can complement a digital marketing campaign, such as addressable geofencing, quite well to effectively reach your target audience in multi-faceted techniques. Whether EDDM (Every Door Direct Mail) or Bulk Mail deployment, our media buying team can help guide you in the best direction of what will work for your business objectives.

Billboard Advertising

Billboards allow you to convey a simple message in a highly visible manner. When used in conjunction with other marketing channels, billboards are a great medium to reinforce your brand and get the word out. Our experienced graphic designers will ensure your billboard ad is cohesive with all of your other marketing messaging and our expert media buyer will help ensure you get billboard space that is worth your return-on-investment.