Digital Marketing

 5 Things To Check Before Choosing a Flooring Marketing Agency

As the owner of a flooring company, having a good flooring marketing strategy is necessary to reach potential customers who are looking forward to installing new floors. However, enforcing an adequate campaign on top of your obligations and installation schedule can extend your team’s lifespan. By choosing an effective flooring marketing agency, you will easily […]

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Page Experience: The Newest Google Ranking Factor

On May 28, 2020, Google announced its plans for an algorithm update called Page Experience. This update, which will go live in 2021, is part of Google’s ongoing efforts to better understand how users interact with web pages and to deliver higher-quality results. The Page Experience algorithm will assess user experience based on page interaction.

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Why Effective Multimedia Is A Must for Web Design in 2024

In the bustling digital landscape of 2024, the clamor for attention has reached unprecedented levels. Websites are no longer just information repositories; they’ve transformed into immersive experiences, where every scroll, click, and interaction matters. Amidst this evolution, the role of multimedia has surged to the forefront, becoming not just a nice-to-have, but a non-negotiable element

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Do not spend marketing dollars because you think you need to. Promote a purpose, market a vision.

“You got to spend money to make money” is arguably the oldest marketing adage in existence.  Yet, despite being the epitome of marketing clichés, it is nonetheless a major factor in a business’ success. However, marketing and advertising are one of those expenses which can almost feel like a dreaded obligation – right up there

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Five reasons why your business needs a marketing consulting agency

As technology continues to evolve, influencing consumer behaviors along the way, it is essential that businesses not only adapt the ways in which they engage with consumers.  This can most certainly be an overwhelming prospect and many business owners may not have the time to devote to understanding it all. A marketing consultant agency brings

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SEO VS SEM: What Do They Both Mean And Why Does It Matter To You?

If you’re responsible for the sales and marketing at your organization, you have probably heard of both.  Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are two search marketing techniques frequently deployed by most businesses.  Search marketing is a pivotal component to almost any business’ online success this day and age and can be

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Why Brands Need To Recognize The Value Of A Marketing Consultant

It’s almost 2020. Stressing the importance of digital media marketing is past the point of redundant. The largest online platforms – Google and Facebook – have made their interfaces so simple and user-friendly that even the unsaviest of business owners can set up and manage search engine and social media campaigns. Despite this ease, many

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