Digital Marketing

How NOT To Tarnish Your Business Reputation

In 2013, the documentary Blackfish debuted at Sundance Film Festival. This ground-breaking movie exposed SeaWorld’s mistreatment of its animals. The fallout happened quickly. Politicians from California and New York quickly proposed legislation to ban orca whales from entertainment venues. Southwest Airlines ended its 26-year partnership with SeaWorld. The company’s social media feeds were filled with […]

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The Role of AI and ML in Digital Marketing

A comprehensive marketing strategy is the power behind business profitability. And Artificial Intelligence (AI) and Machine Learning (ML) have become an integral part of any successful modern-day approach. While many traditional methods still work, they make up a smaller and smaller part of a successful marketing strategy. By taking full advantage of what the newest

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6 Digital Marketing Tips in Victoria, TX in 2021

Nobody could have predicted how 2020 would change the face of marketing. Within days, businesses shut down, malls closed their doors and people stopped going out. It was a year full of Netflix marathons and toilet paper purchases. For businesses, it was a year of change. As the world went into lockdown, businesses had to

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Unleash Your Creativity with These Surprising Top Free Web Design Tools

In today’s digital age, having a captivating and functional website is essential. Web design tools play a pivotal role in bringing your creative visions to life, making it easier to build, customise, and manage websites without needing extensive coding knowledge. These tools empower you to create visually appealing and user-friendly web experiences that can engage

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Mastering Social Media Strategy and Management

Social media leverages opportunities that pump the economy. With the rampant use of social media in the 21st century, online business presence in the digital space serves as an important online marketing tool for businesses. It enables brands to reach their target market, enhance their brand recall for customer engagement, and convert sales. However, none

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 5 Things To Check Before Choosing a Flooring Marketing Agency

As the owner of a flooring company, having a good flooring marketing strategy is necessary to reach potential customers who are looking forward to installing new floors. However, enforcing an adequate campaign on top of your obligations and installation schedule can extend your team’s lifespan. By choosing an effective flooring marketing agency, you will easily

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Page Experience: The Newest Google Ranking Factor

On May 28, 2020, Google announced its plans for an algorithm update called Page Experience. This update, which will go live in 2021, is part of Google’s ongoing efforts to better understand how users interact with web pages and to deliver higher-quality results. The Page Experience algorithm will assess user experience based on page interaction.

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Integrating SEO, SEM, and Social Media: A Holistic Approach to Digital Marketing

Businesses are constantly seeking ways to maximize their online presence and reach their target audience effectively. Among the myriad of strategies available, integrating Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM) has emerged as a holistic approach to digital marketing. This integrated approach allows businesses to leverage the strengths of

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Why Effective Multimedia Is A Must for Web Design in 2024

In the bustling digital landscape of 2024, the clamor for attention has reached unprecedented levels. Websites are no longer just information repositories; they’ve transformed into immersive experiences, where every scroll, click, and interaction matters. Amidst this evolution, the role of multimedia has surged to the forefront, becoming not just a nice-to-have, but a non-negotiable element

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