Legal Leaders Series

3 Kids, 2 Married Attorneys and 1 AI Tool You Don’t Want To Miss!

Jenna and Rick Fletcher, Attorneys & Co-Owners w/ Fletcher & Fletcher Criminal Defense Attorneys Summary In this episode of the Building Brands podcast, Robert Royer interviews Jenna and Rick Fletcher, co-owners of Fletcher and Fletcher Criminal Defense Attorneys. They discuss the unique dynamics of running a law firm as a husband and wife team, the […]

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How To Create Demand Generation For a Niche In Legal Marketing

Christina Perrone, Attorney and Owner, The Perrone Law Firm SummaryIn this episode of the Building Brands podcast, Christina Perrone, owner of the Perrone Law Firm, shares her unique journey into family law, emphasizing the importance of personal connection and advocacy for children. She discusses the challenges of marketing in a saturated field, the need for

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Marketing Mistakes and How To Select The Right Legal Marketing Partner

Candise Shanbron, Managing Partner & Attorney with Cernitz Law In this episode of the Building Brands podcast, host Robert Royer speaks with Candise Shanbron, managing partner of Cernitz Law. They discuss the firm’s focus on property insurance claims, the importance of intentionality in legal practice, and the challenges of communicating unique strengths to clients. Candice

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Creating Law Content for Successful Demand Generation

Alina F. Nunez, Owner & Attorney w/ Nunez Estate Law & Title In this episode of the Building Brands podcast, host Robert Royer speaks with Alina Nunez, owner of Nunez Estate Law and Title. Alina shares her personal journey into estate planning, shaped by her father’s battle with Alzheimer’s. She discusses the challenges of building

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Humanizing the Law: Alina’s Journey from Advocacy to Authentic Branding

Alina Gonzalez-Dockery, Esquire, Owner & Attorney w/ Life Law Planning Summary In this episode of the Building Brands podcast, host Robert Royer speaks with Alina Gonzalez-Dockery, an attorney specializing in estate planning for blended families and non-traditional households. Alina shares her background, the inspiration behind her firm Life Law Planning, and the importance of addressing

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Picking a Niche and Maximizing Market Share

Bridget Truxillo, Attorney & Former Deputy Sheriff w/ Lady Law Shield Summary In this episode of the Building Brands podcast, Bridget Truxillo, owner and attorney at Lady Law Shield, shares her unique journey from law enforcement to legal consulting. She discusses the challenges faced in building her niche practice, the importance of understanding the mental

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Shifting Legal Perception with Purpose

Yasmine Smith, Managing & Founding Partner w/ Abundance Law SummarySummaryIn this episode of the Building Brands Marketing podcast, host Robert Royer interviews Yasmine Smith, Esq., managing partner of Abundance Law. They discuss the unique approach of Abundance Law in shifting the perception of legal services from intimidating to empowering, emphasizing a client-centric approach. Yasmine shares

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