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Author name: Robert Royer Robert

How to Use Lead Generation to Increase ROI For Your Local Business

How to Use Lead Generation to Increase ROI For Your Local Business As a local business owner, you know that strong customer relationships are key to success. However, in today’s digital world, it can be difficult to build the connections necessary to increase your Return on Investment (ROI). Enter lead generation. Lead generation is a […]

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Digital Marketing
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Branding Still Matters

BRANDING STILL MATTERS Digital Marketing alone doesn’t work. Perhaps that’s a controversial statement. But, from my eight years of experience in the advertising industry and decade-plus of experience in digital marketing, digital marketing in and of itself with no other media involved in the mix does not work effectively. There is this necessary component that

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Digital Marketing

Elon Musk Just Bought Twitter, What Does That Mean For Us In South Texas?

In Case You Haven’t Heard Elon Musk publicly disclosed earlier this month his aspirations to purchase Twitter. Ever since, it has been a bit of a wild ride. Immediately, it seemed as if the world was captivated by the thought of one of the world’s richest individuals, who is also notorious for being outspoken, owning

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Digital Marketing

How To Target Digitally Without Using Cookies

iOS14 & iOS15: It Is Possible To Effectively Target Your Audience Without Cyberstalking Their Online Journey 2021 has been quite the year of changes in the digital marketing landscape, especially as it applies to businesses in Victoria, Texas, and the surrounding Crossroads region. To name a few major changes, Google introduced the Google Guaranteed badge,

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Digital Marketing, Search Engine Optimization

SEO VS SEM: What Do They Both Mean And Why Does It Matter To You?

If you’re responsible for the sales and marketing at your organization, you have probably heard of both.  Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are two search marketing techniques frequently deployed by most businesses.  Search marketing is a pivotal component to almost any business’ online success this day and age and can be

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Digital Marketing, Search Engine Marketing, Search Engine Optimization