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Digital Marketing

Voice Search Now Powers 40% of Online Queries, Study Shows

Voice Search Now Powers 40% of Online Queries, Study Shows

The voice recognition market will reach $26.8 billion by 2025, and this technology changes how we interact with our devices. Smart device voice assistants have become popular with 62% of Americans. People prefer to speak rather than type their searches, with 71% of consumers choosing voice commands. Search behavior shows a remarkable transformation. Voice-based searches […]

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Digital Marketing, SEO, Website
Google Business Profile Tips to Dominate Local SEO

Google Business Profile Tips to Dominate Local SEO

Local businesses can’t afford to ignore Google Business Profile optimization anymore. Research shows 97% of consumers learn about local companies online rather than through other channels. The numbers tell an interesting story. A typical Business Profile gets 1,260 views monthly, but customer actions happen in nowhere near 5% of these views. Our team at Building

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Digital Marketing, SEO, Website

10 Reasons Connectivity is Crucial For A Successful Business

Reliable connectivity is now a must-have for any business aiming to succeed. It’s the foundation for smooth communication, efficient teamwork, and access to the tools and data companies rely on every day. Without it, even the strongest strategies can fall apart, and valuable opportunities can be missed. From dependable internet access to seamless collaboration tools,

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Digital Marketing
When Was the Internet Invented? A Journey Back in Time

When Was the Internet Invented? A Journey Back in Time

It’s not just about uncovering a date but understanding a series of developments in computer networks, telecommunications, and information systems that laid the foundation for the modern digital world. The internet being invented begins with the Advanced Research Projects Agency Network (ARPANET), moves through the creation of critical protocols like TCP/IP, and unfolds into the

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Digital Marketing
Human and robot facing each other.

Learn How To Humanize AI Text Content for Your Website

Online content will always be king and it’s important that your online presence resonates with the intended target audiences. But as technology moves forward (at a way too crazy of a fast rate), the line between human-written and AI-generated is becoming more blurred. The reality to this is that the one-click mass-generated content wave that’s

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Artificial Intelligence, Digital Marketing
Bold 'BBM' text with distressed orange and white bars, accompanied by the phrase 'I Love the 90s,' set against a blurred retro computer background, evoking a nostalgic 90s aesthetic.

The 1990s Tech Innovations That Changed Marketing Forever

Dive into a time machine with us as we set the dial back to the 1990s—an era where flannel was the fabric of choice, and the digital landscape as we know it was just taking form. From the birth of the World Wide Web to the inception of mobile phones that would eventually become our

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Digital Marketing
A person with a megaphone emerging from a smartphone screen, representing digital advertising.

Exploring the Evolving World of Digital Advertising: A Modern Guide

Did you know that digital ad spending worldwide is projected to reach $667.6 billion by 2024, capturing more than half of the total advertising market? Welcome to the dynamic field of digital advertising. This guide dives into the significant shift from traditional methods to more sophisticated and effective strategies to engage today’s informed audience. The

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Digital Marketing, Social Media Marketing
Woman in VR headset interacting with floating profile images on a digital interface.

Immersive Marketing: The Blend of Digital and Physical Worlds

Hello there, it’s nice to see you again! Today, we’re diving into the exciting world of immersive marketing and how it is revolutionizing the way brands engage with their audience online. Get ready to explore the fusion of the digital and physical realms, as we uncover the power of immersive marketing experiences.  What is Immersive

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Digital Marketing

What Benefits Does Email Deliverability Software Bring to Your Marketing Strategy?

Ever wondered why some of your important emails land in spam folders while others reach the inbox? Understanding email deliverability is crucial for any successful marketing campaign. This blog post explores how specialized software tools can dramatically improve your email performance, boost customer engagement, and increase your return on investment.  You’ll discover practical ways to

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Digital Marketing
Lead generation is a powerful tool for local businesses and we will explain why.

The Road to Conversion Optimization: Navigating Common Roadblocks in Experimentation Programs

Conversion Rate Optimization (CRO) is a journey filled with potential and pitfalls. As businesses embark on this path, they often encounter various roadblocks, especially within their experimentation programs. These challenges, if not addressed properly, can stagnate growth and hinder the realization of a website’s full potential. Drawing from our extensive experience at a leading Rate

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Digital Marketing