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Digital Marketing

When Was the Internet Invented? A Journey Back in Time

When Was the Internet Invented? A Journey Back in Time

It’s not just about uncovering a date but understanding a series of developments in computer networks, telecommunications, and information systems that laid the foundation for the modern digital world. The internet being invented begins with the Advanced Research Projects Agency Network (ARPANET), moves through the creation of critical protocols like TCP/IP, and unfolds into the […]

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Digital Marketing
Human and robot facing each other.

Learn How To Humanize AI Text Content for Your Website

Online content will always be king and it’s important that your online presence resonates with the intended target audiences. But as technology moves forward (at a way too crazy of a fast rate), the line between human-written and AI-generated is becoming more blurred. The reality to this is that the one-click mass-generated content wave that’s

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Artificial Intelligence, Digital Marketing
Bold 'BBM' text with distressed orange and white bars, accompanied by the phrase 'I Love the 90s,' set against a blurred retro computer background, evoking a nostalgic 90s aesthetic.

The 1990s Tech Innovations That Changed Marketing Forever

Dive into a time machine with us as we set the dial back to the 1990s—an era where flannel was the fabric of choice, and the digital landscape as we know it was just taking form. From the birth of the World Wide Web to the inception of mobile phones that would eventually become our

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Digital Marketing
A person with a megaphone emerging from a smartphone screen, representing digital advertising.

Exploring the Evolving World of Digital Advertising: A Modern Guide

Did you know that digital ad spending worldwide is projected to reach $667.6 billion by 2024, capturing more than half of the total advertising market? Welcome to the dynamic field of digital advertising. This guide dives into the significant shift from traditional methods to more sophisticated and effective strategies to engage today’s informed audience. The

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Digital Marketing, Social Media Marketing
Woman in VR headset interacting with floating profile images on a digital interface.

Immersive Marketing: The Blend of Digital and Physical Worlds

Hello there, it’s nice to see you again! Today, we’re diving into the exciting world of immersive marketing and how it is revolutionizing the way brands engage with their audience online. Get ready to explore the fusion of the digital and physical realms, as we uncover the power of immersive marketing experiences.  What is Immersive

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Digital Marketing
Lead generation is a powerful tool for local businesses and we will explain why.

The Road to Conversion Optimization: Navigating Common Roadblocks in Experimentation Programs

Conversion Rate Optimization (CRO) is a journey filled with potential and pitfalls. As businesses embark on this path, they often encounter various roadblocks, especially within their experimentation programs. These challenges, if not addressed properly, can stagnate growth and hinder the realization of a website’s full potential. Drawing from our extensive experience at a leading Rate

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Digital Marketing
A marketing guy an a rocket ship.

Marketing Strategies for Self Storage Facilities: A Comprehensive Guide

As the self storage industry continues to grow at a rapid pace, competition among storage facility businesses becomes increasingly fierce. In order to stand out and attract new tenants, it is crucial to implement effective marketing strategies. To help you navigate the complex world of self storage marketing, we have compiled a comprehensive guide outlining

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Digital Marketing
Why Competitve Research Still Matters

Why Competitor Research Still Matters

For those captivated by digital marketing but maybe not ever knowing where to begin the process, the following article will be a fun learning experience! We’ll dive into competitor assessment tactics on search engines in efforts to teach and deepen your understanding of competitor research. Cash Colligan (me) of Building Brands Marketing has created this

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Digital Marketing

Mastering Digital Marketing Strategies for Social Media Platforms

In today’s hyper-connected world, where social media platforms have become virtual hubs of activity, mastering digital marketing strategies for these platforms is no longer just an option – it’s a necessity. With billions of users actively engaging on platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have a golden opportunity to leverage these platforms and

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Digital Marketing

Digital Advertising/Marketing Strategy You Should Know as a Home Service Business Owner

As a home service business owner, you understand how important it is to attract new customers and keep your existing ones coming back for more. In today’s digital age, a strong online presence and effective digital advertising and marketing strategies are crucial for the success of any home service business. In this article, we will

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Digital Marketing