Legal Leaders Series

Setting Firm Partners Up For Success and How To Maximize a Referral Pipeline

John Willbur, Owner & Attorney with Willbur Law Summary In this episode of the Building Brands podcast, host Robert Royer speaks with John Willbur, owner of Wilbur Law, about the unique approach his firm takes in business litigation. John shares insights on the importance of a counselor-like relationship with clients, the challenges of conveying value […]

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Branding With The Best of Them: How a Firm Went From Hundreds To Thousands of Cases Per Year With a Real Marketing Strategy

Kevin Hayslett, Partner at Carlson Meissner Hayslett Attorneys at Law Summary In this episode of the Building Brands podcast, Kevin Hayslett, a partner at Carlson Meisner Hazlett Attorneys at Law, shares his insights on the evolution of legal marketing and the importance of adapting to modern strategies. He emphasizes the need for law firms to

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The Importance of Authenticity in Legal Marketing

Jason Sampson, Owner & Attorney with Venerable Business Law Summary In this episode of the Building Brands podcast, Jason Sampson discusses his transition from a large law firm to founding Venerable Business Law. He shares insights on the importance of building long-term client relationships, the challenges of marketing in the legal field, and the significance

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3 Kids, 2 Married Attorneys and 1 AI Tool You Don’t Want To Miss!

Jenna and Rick Fletcher, Attorneys & Co-Owners w/ Fletcher & Fletcher Criminal Defense Attorneys Summary In this episode of the Building Brands podcast, Robert Royer interviews Jenna and Rick Fletcher, co-owners of Fletcher and Fletcher Criminal Defense Attorneys. They discuss the unique dynamics of running a law firm as a husband and wife team, the

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How To Create Demand Generation For a Niche In Legal Marketing

Christina Perrone, Attorney and Owner, The Perrone Law Firm SummaryIn this episode of the Building Brands podcast, Christina Perrone, owner of the Perrone Law Firm, shares her unique journey into family law, emphasizing the importance of personal connection and advocacy for children. She discusses the challenges of marketing in a saturated field, the need for

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Marketing Mistakes and How To Select The Right Legal Marketing Partner

Candise Shanbron, Managing Partner & Attorney with Cernitz Law In this episode of the Building Brands podcast, host Robert Royer speaks with Candise Shanbron, managing partner of Cernitz Law. They discuss the firm’s focus on property insurance claims, the importance of intentionality in legal practice, and the challenges of communicating unique strengths to clients. Candice

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Creating Law Content for Successful Demand Generation

Alina F. Nunez, Owner & Attorney w/ Nunez Estate Law & Title In this episode of the Building Brands podcast, host Robert Royer speaks with Alina Nunez, owner of Nunez Estate Law and Title. Alina shares her personal journey into estate planning, shaped by her father’s battle with Alzheimer’s. She discusses the challenges of building

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Humanizing the Law: Alina’s Journey from Advocacy to Authentic Branding

Alina Gonzalez-Dockery, Esquire, Owner & Attorney w/ Life Law Planning Summary In this episode of the Building Brands podcast, host Robert Royer speaks with Alina Gonzalez-Dockery, an attorney specializing in estate planning for blended families and non-traditional households. Alina shares her background, the inspiration behind her firm Life Law Planning, and the importance of addressing

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