Cash Colligan

Cash Colligan has joined the #BBMCommUNITY in the role of Digital Marketing Specialist. Colligan is a multifaceted digital marketing professional who started his career in 2009, after a successful music career post-high school. He has a keen understanding of digital brand strategy, which has allowed him to help numerous companies to build their online presence and achieve their business goals.

When Was the Internet Invented? A Journey Back in Time

When Was the Internet Invented? A Journey Back in Time

It’s not just about uncovering a date but understanding a series of developments in computer networks, telecommunications, and information systems that laid the foundation for the modern digital world. The internet being invented begins with the Advanced Research Projects Agency Network (ARPANET), moves through the creation of critical protocols like TCP/IP, and unfolds into the […]

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Human and robot facing each other.

Learn How To Humanize AI Text Content for Your Website

Online content will always be king and it’s important that your online presence resonates with the intended target audiences. But as technology moves forward (at a way too crazy of a fast rate), the line between human-written and AI-generated is becoming more blurred. The reality to this is that the one-click mass-generated content wave that’s

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Adapting to Google’s Updated Ranking Drop Guidelines

In the ever-evolving landscape of SEO, staying up to date with the latest Google updates is crucial for webmasters and digital marketers alike. Google’s comprehensive Search Central Documentation serves as a beacon for those navigating the complexities of SEO, from the fundamentals to more nuanced aspects like crawling and indexing, as well as site-specific guides.

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Amplifying Your Brand with Social Proof Marketing

Social proof plays a pivotal role in shaping consumers’ purchase decisions. Whether it’s booking a hotel, trying a new restaurant, or purchasing a product, people rely on the opinions and actions of others to guide their choices. As a marketer, understanding how social proof works and harnessing its power can significantly impact your ability to

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Woman in VR headset interacting with floating profile images on a digital interface.

Immersive Marketing: The Blend of Digital and Physical Worlds

Hello there, it’s nice to see you again! Today, we’re diving into the exciting world of immersive marketing and how it is revolutionizing the way brands engage with their audience online. Get ready to explore the fusion of the digital and physical realms, as we uncover the power of immersive marketing experiences.  What is Immersive

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Woman in VR headset touching floating digital orbs against a city backdrop.

Here’s 7 Reasons To Pay Attention To AI in 2024

Are you ready for the next wave of technological advancements? Artificial Intelligence (AI) is set to revolutionize the way we live and work in 2024, and it’s time to pay attention. With its ability to analyze vast amounts of data and make intelligent decisions, AI is already transforming multiple industries, from healthcare to finance. In

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From Twitter to X: Elon Musk’s Vision of an ‘Everything App’

In an unexpected turn of events, social media giant Twitter is experiencing a major overhaul. Elon Musk, the billionaire behind this game-changing move, has announced a total rebranding of the Twitter platform. The iconic blue bird, affectionately known as Larry, that has been the platform’s symbol for over a decade, has been replaced by a

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Why Competitor Research Still Matters

For those captivated by digital marketing but maybe not ever knowing where to begin the process, the following article will be a fun learning experience! We’ll dive into competitor assessment tactics on search engines in efforts to teach and deepen your understanding of competitor research. Cash Colligan (me) of Building Brands Marketing has created this

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Mastering Digital Marketing Strategies for Social Media Platforms

In today’s hyper-connected world, where social media platforms have become virtual hubs of activity, mastering digital marketing strategies for these platforms is no longer just an option – it’s a necessity. With billions of users actively engaging on platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have a golden opportunity to leverage these platforms and

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