Small business owners and marketing leaders, we hear you! Creating unique content, such as blogs, social media post calendars, press releases, etc can be challenging. Maybe you are struck by writer’s block or maybe you find it difficult to put into words exactly what you do and the benefits to your customers.
Trying to develop a content strategy (yes, strategy) and not a one-off approach can be a daunting task. But, if you think of content development and utilization as a strategy, it can take some of the stress off and help you visualize how to repurpose the content that you are investing time and thought into to meet your needs across multiple platforms.
Rework your content to reach a wider audience.
This strategy of content repurposing is basically taking content you’ve created, put a new spin on it, and give it new life to reach new audiences and reinforce your message across your messaging channels. Did you know that your customers typically need to hear your message at least seven times before they decide to do business with you? Hence, sharing your content across multiple messaging platforms is a key component in that strategy. Plus, in terms of search optimization, this approach helps your organic search if you are posting it to your website, across social media, as well as exploring if your content has weight to post to other sites (say to share as a press release with area media that they in turn post on their site, hopefully with a backlink to your website!)
Struggling on what content to repurpose?
Start with your website! What keywords are your users searching for? What has performed well – focus on that and repurpose your existing content to give your users a NEW experience! Look at your successful blogs – consider turning them into short, education videos or possibly a podcast. Interesting data to share? Consider turning it into a case study. How about reviews? Positive reviews from your customers can be turned into social media posts, shared on your website, turned into video….lots of possibilities with testimonials!
Take this article on the Netflix Horse Shows by Equine Emma as an example. It was originally a video by Emma but she was able to repurpose the content into a blog for her visitors to read. And might I say, it is quite fantastic!
Did you know that 85% of internet users enjoy video content? That’s right – they love short videos that summarize your blog posts or website content. We have been trained to be visual learners; why not speak to them in the language they love? Drop in some interesting breadcrumbs/data with graphics and help viewers to consume your data easily! Need a video content strategy? Talk to the experts at Building Brands Marketing. We can partner with you to work on a strategy and execute efficiently to get your video in front of your target audience!
Get to Repurposing Content TODAY
The benefits of repurposing content are numerous and, if the work has already been done, why make it harder!?! Look at your website, check your data – see what has performed well and what your target audience is searching for and give them answers! Transform your existing content into something new and deliver it to your audience on various channels to ensure you are reaching them where they spend their time – social media, YouTube, etc. And, if you find you need help with this strategy, Building Brands Marketing is ready to partner with you!
Building Brands Marketing is a full-service marketing consulting firm located in Victoria, TX serving businesses from Victoria to Katy, and the entire Gulf Coast region in between. Our process is designed to empower your brand and outfit your business with the marketing tools needed for you to succeed. We work with you to understand your business objectives and we offer strategies that will achieve your marketing objectives. Our team of SEO experts hold a variety of certifications in Google and Bing. To discuss a local SEO strategy for your business, schedule a free consultation with a member of our team today.