Alex Richardson

Alex is the VP of Operations at Building Brands Marketing. In his short time with the company, he has been integral in overseeing the web development, fulfillment, and IT-related tasks within the agency. He prides himself on his willingness to solve any problem, dedication to our clients, and constant desire to learn and grow for the benefit of our clients.

How NOT To Tarnish Your Business Reputation

In 2013, the documentary Blackfish debuted at Sundance Film Festival. This ground-breaking movie exposed SeaWorld’s mistreatment of its animals. The fallout happened quickly. Politicians from California and New York quickly proposed legislation to ban orca whales from entertainment venues. Southwest Airlines ended its 26-year partnership with SeaWorld. The company’s social media feeds were filled with […]

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The Role of AI and ML in Digital Marketing

A comprehensive marketing strategy is the power behind business profitability. And Artificial Intelligence (AI) and Machine Learning (ML) have become an integral part of any successful modern-day approach. While many traditional methods still work, they make up a smaller and smaller part of a successful marketing strategy. By taking full advantage of what the newest

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Building Brands Marketing receives Google Partner status

Building Brands Marketing receives Google Partner status Building Brands Marketing is now an official Google Partner Victoria, Texas: Building Brands Marketing, a full-service marketing consulting agency located in downtown Victoria, was awarded the status of Google Partner.  To earn the status of Google Partner a company must show proficiency in three areas; performance, spending, and

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Welcome Jennifer Mann To Building Brands Marketing!

Jennifer Mann is joining the Building Brands Marketing in the role of a Marketing Consultant, where she works with clients on developing and executing marketing strategies catered to their industry in order to produce revenue growth. With years of experience in non-profits and organizational growth, Jennifer is excited to help clients with the growth and

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Welcome Alex Shu To Building Brands Marketing!

Alex is joining the Building Brands Marketing team as a Photo & Video Editor. He originally received an Associate’s degree in Process Technology from Victoria College and worked as a field operator, but eventually decided to pursue a career where he could more readily apply his creativity. Alex has his Bachelor’s of Business Administration with

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Mastering Social Media Strategy and Management

Social media leverages opportunities that pump the economy. With the rampant use of social media in the 21st century, online business presence in the digital space serves as an important online marketing tool for businesses. It enables brands to reach their target market, enhance their brand recall for customer engagement, and convert sales. However, none

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 5 Things To Check Before Choosing a Flooring Marketing Agency

As the owner of a flooring company, having a good flooring marketing strategy is necessary to reach potential customers who are looking forward to installing new floors. However, enforcing an adequate campaign on top of your obligations and installation schedule can extend your team’s lifespan. By choosing an effective flooring marketing agency, you will easily

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Page Experience: The Newest Google Ranking Factor

On May 28, 2020, Google announced its plans for an algorithm update called Page Experience. This update, which will go live in 2021, is part of Google’s ongoing efforts to better understand how users interact with web pages and to deliver higher-quality results. The Page Experience algorithm will assess user experience based on page interaction.

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Why Effective Multimedia Is A Must for Web Design in 2024

In the bustling digital landscape of 2024, the clamor for attention has reached unprecedented levels. Websites are no longer just information repositories; they’ve transformed into immersive experiences, where every scroll, click, and interaction matters. Amidst this evolution, the role of multimedia has surged to the forefront, becoming not just a nice-to-have, but a non-negotiable element

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